Page 6 - CTB N20 - 2017-04

NEWS
ADINE Meets with the European Commission
increasing its production capacity and pursuing a clear and consistent growth strategy. The manufacturer of high-quality aluminum wheels is strengthening its presence in the region where many car constructors are represented.
Built on an area covering 240,000 m2, the Group has invested 120 million euros in the new plant. Thanks to the latest robot,
automation and information systems, in the first phase approximately 1 million wheels will be produced. This is planned to be increased to 1.5 million units, with total capacity of the two Teruel sites set to increase to over 3 million wheels per year in phase two of the development plan. The Ronal Group says it has created over 100 new jobs by building the new plant.
On the 25th of September 2017, The Spanish National Association of Tyre Distributors and Importers (ADINE), which represent a large majority of the tyre importers in Spain, met with representatives of the European Commission based in Brussels.
ADINE decided to request this meeting following the publication in the Official Journal of the European Union of “an anti-
corroborate all of the questions relative to the initial phase of the investigation and to share the diverse points of view that ADINE had with respect to the issue. At the same time, the members of the European Commission reported on the status of the investigation file, as well as on aspects of points investigated on the date of the meeting and the possible consequences that the EU would
Zenises Launches New Creative ‘Disruptive Thinking’ Advertising Campaign
ADINE had a positive meeting with the European Commission following the announcement of anti-dumping proceedings in August
Tyre wholesaler Zenises has always placed great importance in how the company engages with its customer base. Employing a variety of messages to define its brand offering over the years, its campaigns have aimed to grab the attention of the tyre industry as well as express important themes and messages.
2017 is no exception, and the latest Zenises campaign is due to become the most thought-
Zenises’ business units.
CEO Harjeev Kandhari explained; “We didn’t want just to define
our offering by a tyre and a typical background depicting a race circuit or mountain road. That’s quite a lazy ‘product’ message and has no real heartfelt engagement with the customer. Instead what we’ve done is to try to provoke the reader into reacting and thinking deeper about business, especially during
provoking yet. Based on the concept of ‘disruptive thinking’, the company will roll out a variety of abstract creative artworks over the coming months which are designed to provoke the audience into thinking more deeply of how to engage with the business of tomorrow. It’s a brand image designed to be faithful to the forward-thinking philosophy of the Zenises Group and a tribute to creativity, innovation and bold decision-making.
The campaign has been many months in concept and preparation, with hundreds of designs pared down in order to distil the essence of each of
these ‘disruptive’ times with so much of the business landscape undergoing fundamental change. In many ways, these are playful, thoughtful messages with which we hope to again break the mould of tyre industry advertising”.
The new Zenises artwork will be on display at the 2017 NTDA Annual Awards Dinner (the U.K.’s most prestigious tyre industry event) and will roll out in both print and digital formats into 2018. The artwork will feature in a limited-edition calendar and exclusive prints of selected graphics will also be available in the near future.
dumping proceeding concerning the imports of new and retreaded tyres for buses or lorries originating from the People´s Republic of China”. ADINE, as an interested stakeholder, was included in the action’s investigation file.
The meeting with the EC representatives aimed to
adopt in the event of the anti- dumping action being successful. ADINE reported that the meeting was concluded successfully and that the Association had agreed to collaborate with the investigation and act as the appointed spokesperson for those of its members who had expressed an interest in the investigation.
RONAL GROUP Opens New Plant in Spain
The Ronal Group has built a second plant in Teruel, Spain, which was officially opened on October 10, 2017. The Group has had a production and administration facility in the
Aragón region of north-eastern Spain since 1983.
With the construction of a second plant in Teruel, the foundation stone for which was laid in February 2016, the Ronal Group is
The RONAL GROUP officially opened their second plant in Teruel, Spain in October.
6 Commercial Tyre Business