Page 34 - CTB N12 - 2015-04

Countrywide Switches to ATS Euromaster
Rural community retailer Countrywide has appointed ATS Euromaster to provide its tyre maintenance and checks, providing consistency of service across all 14 of its operating centres located in the South West, Cotswolds, Midlands and Wales.
Countrywide operates a fleet of 80 commercial vehicles ranging from vans to articulated trucks, previously serviced through a range of independent dealers. By switching to ATS Euromaster, it is now easy for the retailer to organise consistent inspections and fitments across the Countrywide operating area, simply by calling one number.
In particular, ATS Euromaster provides support for Countrywide’s LPG tanker fleet, which supplies Autogas for heating and vehicle use. Critically, tankers cannot carry spare tyres, so in the event of a tyre-related breakdown, the driver needs rapid roadside assistance from a skilled technician to get them back on the move, which is now provided through ATS Euromaster’s nationwide network of more than 820 service vans.
Darren Moor, LPG Operations Manager at Countrywide, says: “With so many depots and vehicles in disparate locations, it was challenging to get a consistent service on fleet inspections and tyre-related breakdowns through a network of independent suppliers. But with ATS Euromaster, we get exactly what we’re looking for and we are truly looked after. We receive an email report after
every inspection which gives us complete visibility and lets us manage our fleet more effectively, and their roadside assistance network has the best coverage with just one number to call.” Because Countrywide’s depots have a variable fleet capacity, ATS Euromaster has implemented a ‘hub’ approach to fleet inspections which makes the process far easier for the retailer. Technicians will visit main ‘hubs’ where there are several vehicles based at any one time. For depots that typically only have one or two vehicles on site, ATS Euromaster conducts checks on these at the same time it is currently working at a nearby larger depot. Honest feedback then allows the fleet team at Countrywide to make informed decisions about the fleet to maximise uptime.
This approach helps keep costs down for Countrywide and ensures that all vehicles receive the same quality of service, wherever they are based. Countrywide operates on a Pirelli fitment policy, plus a custom tyre tread depth policy that ATS Euromaster manages on the retailer’s behalf. Moor explains: “We prefer to change our tyres before they reach the legal limit, so ATS Euromaster helps us to deliver on this more proactive policy, maximising our vehicle uptime and fleet safety.” Countrywide is a supplier of products and services to the rural community. The company operates a network of retail stores and direct delivery to farms.
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