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COMPANY NEWS
manufacturers who strongly advocate mould-cure retreading in Europe often adopt the pre-cure process in other parts of the world. Anyway, we want to serve our fleet customers in the best way possible so we’re sticking with Bandag pre-cure as integral part of our Total Tyre Care solution offer.
CTB
Finally, please could you give us an analysis of the different challenges you are currently facing and your
aims in different parts of the EMEA region.
JL
We can still get bigger and stronger in Europe, but as stated earlier, this is not a growing market. As you know we are already present in EMEA and we have a very strong position in Turkey. Seeing as those markets still have a growth potential, they’re getting our full attention and support.
there is a Bandag professional close to any fleet customer. We have invested heavily in our production and manufacturing technologies as well as our casing and production management system (BASys) to
ensure end-to-end visibility with guaranteed reductions in Total Cost of Ownership (TCO),” he added.
New Trailer Designs from Bandag
Bandag has announced the launch of two new trailer designs; the Bandag M- TRAILER 001 adapted to on/off conditions and the Bandag R-TRAILER 001 retread for regional and special transport
applications. Both retreads are designed to extend the wear life and performance of premium trailer tyres, delivering near-new-tyre performance while lowering the total tyre cost per km for fleet owners and managers.
cargo logistics. Approved for year-round use with M+S marking, the Bandag R- TRAILER 001 guarantees reliable braking and handling in a wide range of road and weather conditions.
The first new design
is the Bandag M-
TRAILER 001
designed for on/off
road operations.
Combining robust performance with a
high resistance to
cuts, chips and
punctures, this
advanced retread is
ideal for use on construction sites, civil engineering projects and other on/off applications where durability is key.
The new design incorporates the latest compound and pattern technologies developed by Bridgestone such as the tie- bar design, built-in stone ejectors and innovative shoulder shape and mini-wing. The Bandag M-TRAILER 001 tread is available for fitment on Bridgestone and other premium tyre casings in sizes 385/65R22.5 and 425/65R22.5
The second new Bandag pattern, the R-TRAILER 001, has been designed for special transport applications such as wind turbine and other bulk
M-Trailer 001
The Bandag R-TRAILER 001 tread is available for fitment on Bridgestone and other
premium tyre
215/75R17.5,
245/70R17.5,
245/70R19.5,
285/70R19.5,
315/80R22.5,
315/70R22.5.
Meanwhile Bandag has also added a new trailer design to its Protread economy range of treads. The Protread PRO-TR3 retread for the trailer axle offers light-weight, hassle-free operation with good resistance to tears and cracks. It is available for fitment in sizes 385/55R22.5, 385/65R22.5 and 425/65R22.5.
casings in sizes: 235/75R17.5, 205/65R17.5, 265/70R19.5, 255/60R19.5, 275/70R22.5,
Bandag Marks 60th Anniversary with Launch of Built for Better
At the European Bandag Dealer meeting held on 20 April, Bridgestone announced the EMEA roll-out of a newly revitalised brand image for the Bandag brand together with the launch of a new global campaign called “Built for Better”, which aims unite the Bandag brand globally and position retreads as an innovative, sustainable business solution for fleet customers of any size. The announcement of the new brand profile coincides with Bandag’s 60th anniversar y and the 10th anniversary as part of the Bridgestone Group.
“We continue to invest in the Bandag business to further strengthen our performance, from next generation compounds and innovative designs that leverage the latest Bridgestone technology to comprehensive tailor-made fleet solution packages,” commented
Riccardo Cichi, Chief Sales Officer, Bridgestone EMEA. “This is all about quality, performance and our guarantees. Our retreads offer fleets the opportunity to maximise tyre performance and drive cost savings. We believe retreads are simply the smartest choice.”
The Built for Better campaign aims to be seen as a powerful expression of the global strength of Bandag. “Ever y brand comes with a promise, and our promise to the market with Bandag is Built for Better,” continued Cichi, “But that does not just mean our retreads, it extends to our full offering of solutions and services provided by our Bridgestone Partner Network.
“Across Europe, Bandag can count on a strong network of more than 100 independent franchise dealers, this means
Bridgestone has announced the EMEA roll-out of a revitalised brand image for the Bandag brand
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