Page 6 - CTB N18 - 2017-02

NEWS
Motor Wheel Service Distribution Complete MWheels Rebrand
The Tyre Equipment Company Awarded Feefo Gold Trusted Service Award 2017
MWheels has become the new name for Motor Wheel Service Distribution, as the company rebrands to bring its European operations under one banner. The name and logo is immediately visible on its reworked website, marketing literature and communications and will be introduced across all product packaging over the coming months.
European Union. Given these important strategic developments it is now crucial that we align our business interests to deliver the best possible service to our UK and European customers and to stake our claim as the number one wheels supplier in the CV market.”
“Under the new name we will clearly differentiate our position in the
The Tyre Equipment Company has been awarded a Feefo Gold Trusted Service Award, an independent seal of excellence that recognises businesses for delivering exceptional experiences, rated by customers.
Created by Feefo, Trusted Service is awarded to businesses that use Feefo to collect genuine ratings and reviews. This accreditation remains unique, as all the awards are based purely on the interactions with verified customers. The Tyre Equipment Company met the criteria of collecting at least 50 reviews between January 1st 2016 and December 31st 2016 and achieved a Feefo service rating of between 4.5 and 5.0.
Phillip May, Manager of The Tyre Equipment Company, commented: “We always strive to offer great
The rebranding to MWheels has brought the company’s European Operations into line
customer service so we are proud to have received this recognition. Our customers are at the heart of everything we do and we want to take this opportunity to thank every customer who took the time out to leave a review and give us some feedback.”
Zenises and Westlake Welcome Partners to Incredible India
Zenises and Westlake organised a special trip to India for over 50 European Westlake partners.
Additionally, the logo will replace the Chevron as the quality stamp on its steel, Xlite and Xbrite+ forged aluminium wheels.
John Ellis, Chief Executive of MWheels, said: “Over the past few years, MWSD has been on its most exciting journey in the company’s 30 year history. We secured some of our largest contracts, built a new senior management board, launched a new overseas operation and offered expert advice to the UK Government and
market and deliver a full service to bus, coach and truck fleets throughout the continent where we can demonstrate transparent return- on-investment numbers while meeting all health and safety and legislative requirements,” continues Matthew Mardle, Chief Operating Officer of MWheels. “This is a hugely exciting development and one that will ultimately reap rewards for our customers over the coming weeks, months and years.”
6 Commercial Tyre Business
From the exclusive location of the world-famous Taj Palace Hotel, over 50 European Westlake partners recently enjoyed an experience of the very best hospitality India could offer. Sightseeing trips to Delhi’s historic monuments (both modern and ancient) were combined with evening gala dinners. Echoing to the beat of drums and traditional music, over 100 artists performed in a combination of dance and spectacular feats of acrobatics and martial arts, including a special performance by the Bir Khalsa Group the holders of the Guinness World Record for Gatka. As a unique surprise, Zenises also organised the winners of ‘India’s Got Talent’ to participate with a special performance for the Westlake Partners.
The highlight of the trip was a visit to the Taj Mahal in Agra – one of the wonders of the modern world. Back at the Taj Palace, partners heard of developments in the Westlake
passenger and truck tyre programmes. Following on from a brand-new truck tyre range designed for European roads and vehicle capabilities, Mr Nick Zhou (Westlake International Sales Director) discussed forthcoming Westlake truck and bus tyre developments with the group.
The Zenises team was also pleased to hear about a renewed passenger tyre range to incorporate new UHP designs, new run flat tyres and a commitment to develop a wide range of tyres to cover commuter and mid-range cars which require a broad line of 13 to 16 inch tyres. On behalf of Zenises, European General Manager, Mr. Jorge Crespo commented: “Each year we grow our Westlake partnerships – not only through engaging in these social events – but also by continuing to develop the very best truck and passenger tyre ranges for the needs of our European business”.
Pirelli Agree Sponsorship of IIHF Ice Hockey
World Championship
After sponsoring the FIS Alpine Skiing World Championships, Pirelli is showing its interest in another winter sport, namely ice hockey. The Italian tyre firm was an official sponsor of the IIHF Ice Hockey World Championship, which took place in Cologne and Paris from 5-21 May. Pirelli’s sponsorship of the Ice Hockey World Championship will also be renewed over the next four years, up to 2021.
The Ice Hockey World Championship joins Pirelli’s winter sports sponsorship portfolio in Italy
and Switzerland, key markets for Pirelli winter tyres. In 2017, Pirelli remains a partner of FISI (the Italian winter sports federation) and the company logo will accompany the athletes during the forthcoming world championship season.
Pirelli is also backing Swiss-Ski (the Swiss skiing federation) for the seventh consecutive year. Pirelli’s commitment alongside FIS, through Infront Sports and Media, will continue for the championships to be held in Are, Sweden (in 2019) and Cortina, Italy (in 2021).