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Marc Preedy, Director of Commercial Tyres at Goodyear Dunlop Tyres UK Ltd
CV SHOW REVIEW
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Goodyear Looks to Create Added Value and Maintain Growth through TCO
Having spent the majority of 2014 focusing on establishing its FuelMax and KMax tyres in the market place, Goodyear says it is now implementing a
at the Commercial Vehicle Show recently. “We have made great progress in the market, and by the end of the year there is ever y chance Goodyear
specific customers using black box technology in tractor units. Goodyear says the results of these tests will be available in July, after which time the results will be made public. Linked to proving the fuel saving performance of the tyres themselves, says Preedy, is the company’s strategy of help fleets manage their tyre policy to improve total cost of ownership. An example of this is at the Morrisons site in Wakefield where a tyre pressure pad has been installed.
“We are looking closely at areas where various service aspects can be incorporated into our
We always stress to fleet operators to be mindful of how much the cheaper tyre options tend to cost in terms of fuel”. Many companies, adds Preedy also still favour a full life concept. Rental fleets, for example, still often prefer this option including a full retread policy. “Our product range now allows customers to follow the life of the product all the way through – even our retreads have an element of premium in them.
According to Preedy, Goodyear are in the process of enhancing the Goodyear range with new sizes and will also be refreshing
number of strategies to link its new products to “Total Cost of Ownership (TCO), with a view to cementing the growth that the company has achieved during the period from 2013- 2015.
We’ve won several key accounts over the course of the past couple of years such as Eddie Stobart, Hoyer and Suttons,” said Marc Preedy, Director of Commercial Tyres at Goodyear Dunlop Tyres UK Ltd, speaking
will be number one as a stand- alone brand. Our aim is to put Goodyear back where it was 10-15 years ago.”
Key to achieving this, says Preedy, is proving that the latest family of commercial vehicle tyres from Goodyear will help fleet managers save money on fuel. With this in mind, the company says it has been carr ying out comparison trials over the course of the past two months with two
offering to improve the added value of what we offer,” said Preedy. “Another example is in our Truckforce network, where all Truckforce vans are now equipped with tablets so that they can operate on a paperless basis. This is helping efficiency by allowing us more time to work on our customers’ wheels Reporting is on a real-time basis so the customer can follow ever ything online. The system allows for photos to be taken too, which is great for rental fleets.”
According to Marc Preedy, Goodyear’s market position is being helped by a general shift back towards premium tyres, especially on PPK contracts, which are proving increasingly popular. “Labelling is helping in this regard,” says Preedy, “and is driving fleets towards the decision to move upmarket.
the Dunlop range. Fulda and Sava will also be receiving range updates, he adds.
In addition, Goodyear is working on further innovations aimed at providing added value to truck fleets. These include a self-inflating tyre, which is currently being trialled with key fleets in the USA. “This means that in the future fleets will be able to avoid situations where tyre pressure drops. The self- inflating tyre is currently undergoing an 18 month trial, and it is expected that it will be featuring in the market by the end of 2017.
16 Commercial Tyre Business
