Page 33 - CTB N9 - 2015-01

CONTRACT WINS
Hankook and Schmitz Cargobull Extend Strategic Cooperation
Bridgestone Extends Arla Contract
Bridgestone is celebrating a major commercial win after extending a fleet agreement with Arla Foods, it was revealed. The 13,500-strong global dairy farmer cooperative will continue to benefit from Bridgestone’s premium tyre range and holistic Total Tyre Care offering, with a renewed contract now in place up until 2018. Bridgestone and Arla have been working together in the UK since 2010, while the tyre manufacturer also supplies into the north Europe
region, specifically markets in Denmark and Sweden. Bridgestone’s Tyre Pressure Monitoring Systems (TPMS) and tailored package of support were both cited as major factors in the extension, with call-out times being reduced by up to 30 per cent as a direct result.
Arla’s dairy products are delivered across the length and breadth of the country to its portfolio of brands including Lurpak and Anchor.
(From left) Hankook Vice-President Hyun-Jun Cho,
Alain Versace, Bernhard Schmitz, Dietmar Olbrich, (not in the photograph: Hankook Europe COO Ho-Youl Pae)
Tyre maker Hankook and Schmitz Cargobull AG, Europe's leading manufacturer of truck trailers, have announced that they will be extending their strategic cooperation, part of which will include an agreement for the tyre manufacturer to deliver its TBR trailer tyres, including the
e-cube and e-cube MAX series for international long-haul traffic, which have been optimised particularly in terms of rolling resistance, as well as the Hankook SmartWork series for construction businesses. “In addition to the use of our modern truck tyres by globally leading truck manufacturers as
Schmitz Cargobull Trailer and Hankook TBR Long Haul Trailertyre TL10+ e-cube MAX
Hankook series e-cube/e-cube MAX and SmartWork, as original fitment tyres to Schmitz Cargobull. The original fitment business with Hankook TBR trailer tyres for Schmitz Cargobull will initially concentrate on the European market and currently covers 9 trailer sizes in the 19.5 and 22.5 inch range, including the new mega-trailer size 455/40 R 22.5 of the efficient Hankook e-cube MAX series. All Hankook tyres are delivered directly to the company's manufacturing site.
Hankook premium truck tyres are fitted to the award-winning Schmitz Cargobull trailers for national and international heavy duty traffic. The Hankook tyres used include the
original equipment, the expansion of our cooperation with Schmitz Cargobull AG is further proof of the recognition of our high product quality and innovative strength. It will give us a further boost for the expansion of our pan-European activities in this segment,” says Ho-Youl Pae, Hankook Tire COO for Europe. “We are extremely pleased to be intensifying our cooperation even further and are proud of the fact that our tyres and services meet the requirements of the market leader in terms of performance, efficiency and sustainability,” adds Dietmar Olbrich, Vice-President Marketing and Sales for the German-speaking markets.