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BRITYREX REVIEW
SingEx-ECI Look to Take Brityrex to the Next Level
Visitors to Brityrex International 2014 were treated to an expanded programme which encompassed informative and engaging discussions within the TyreTalk seminars, enhanced product variety including a strong showing from the truck tyre sector, numerous product launches and several first time appearances at a UK tradeshow. Aloysius Arlando, Chief Executive Officer of SingEx Holdings, the holding company of SingEx-ECI
level. Those plans are likely to see increased investment in the show and will certainly include working closely with the trade and key sponsors such as the National Tyre Distributors Association. We are focused on growing the entire Tyrexpo series to be the leading tyre trade event in their respective regions. The next edition of Tyrexpo Asia, to be held in Singapore in March next year, marks the tenth edition, and will be the largest and
The show attracted a number of overseas exhibitors. Here is the stand of Stamford Tyres who were exhibiting their Firenza range of truck tyres
Stefan Hay, NTDA Director, delivers his presentation at the TyreTalk seminar
programme we organised was both popular and informative, and our annual dinner and Tyre Industry Awards evening was a sellout, for which we are still receiving plaudits.” Brityrex International 2014 was used as the launchpad for several new product launches and first time appearances at a UK tradeshow including the following:
Advance Tyre, one of the world’s top twenty tyre makers, showcased three brand new tyres
for mobile high speed crane applications, marine port container handling equipment and radial tractor rear tyre fitments.
Double Coin, distributed in the UK by Kirkby Tyres, added to its range with the RR208 and RR660 and the RT606 27/70 R 22.5 bus and coach tyre, featuring a protective kerbing band on both inner and outer sidewalls.
Interstate introduced its Dynacargo Truck programme with more than 60 sizes, including the 315/80R25, 385/65R22.5 and the 13R22.5 Treadsetters’ new TQ121 295/80 R 22.5 front steer axle tyre, along with selected truck products from the Falken range, for which the company is the exclusive UK distributor.
International commented, “We are grateful for the positive comments received from our partners at Brityrex International, particularly those relating to the quality of buyers, the professional presentation of the event and the value of the TyreTalk seminar programme.”
“Our task now is to examine all of the feedback and put plans in place that will take the show to the next
most comprehensive show since its launch two decades ago.” Commenting on Brityrex International 2014, National Tyre Distributors Association (NTDA) Director
Stefan Hay, said: “Brityrex International was an excellent event for us at every level. Our stand was busy with enquiries for membership and services. The TyreTalk seminar
ETD Profile the Leao Brand
European Tyre Distributors BV, based in Strijen in the Netherlands, is specialised in the import of Chinese tyres for the European market, spearheaded by the Leao brand. According to
Sales Manager Wolfgang Lüttschwager, Leao is being marketed as a budget friendly quality tyre, which offers a combination of reliability and economical performance. The tyres, which are available in a range nearly 30 patterns covering a wide range of applications, are suitable for all types of surfaces and all weather conditions.
The sales brochure for the Leao brand describes the brand as
“King of Tyres”, a concept reflected by the lion in the brand logo. ETD are now looking for distributors for the Leao brand in the UK market.
Jeanette Bertolin on the Leao stand at Brityrex
Intestate introduced their Dynacargo truck tyre range at Brityrex
26 Commercial Tyre Business