Yokohama TWS announces the opening of a new legal entity in Turkey as part of its ongoing global expansion strategy. This move reflects the company’s commitment to delivering localised support and services tailored to the specific customers’ needs in key growth regions.
Yokohama in Turkey
The new entity, Yokohama TWS Turkey Lastik Sanayi ve Ticaret A.Ş., based in Istanbul and operating since January, will focus on addressing the demands of the Turkish market. A dedicated local team will drive this effort, ensuring the company can provide responsive and personalised service to OEMs, dealers and other industry professionals in the country. This strategic presence will enable Yokohama TWS to serve local customers efficiently and enhance its distribution capabilities, further reinforcing its “local for local” approach.
Turkey plays a central role in the EMEA off-highway tyre market, making it a key area for Yokohama TWS, especially within the agricultural tyre sector. The new entity will foster closer connections with local OEMs and dealers, ensuring faster delivery times and offering multi-brand tyre solutions that contribute to a more productive and sustainable future.
As part of its global expansion efforts, Yokohama TWS remains dedicated to supporting its customers by strengthening relationships with dealers and end-users more effectively, while enhancing its ability to provide high-quality service and tailored solutions wherever they are located.
