Vulco’s plan is aimed at transforming the customer experience at the repair shop.
Vulco Will Renew its Image to Provide a Better Customer Service
Vulco is celebrating its 30th anniversary in Spain this year, with more than 300 centres throughout the Iberian Peninsula. The group, led by Goodyear, is immersed in aproject to renew its image and digitalise its processes, which will transform the customer experience in its repair shops.
The first Vulco centre located Madrid was opened in 1993. Since then, the group has added more than 300 points of sale throughout the Iberian Peninsula to its network, thanks to a sustainable growth plan based on the performance of its centres. In fact, last year was the 15th anniversary of Vulco’s arrival to Portugal, where they already have 41 member garages.
Vulco has evolved at the pace demanded by its customers. Last year, the network launched an image renovation project covering both the interior and exterior spaces of its repair shops, including new colour schemes, an updated logo, and numerous added facilities.
To meet the needs of its customers, repair shop professionals must have the latest and most advanced tools at their disposal. With this goal in mind, Vulco is working on the implementation of GRIPS, a complete and advanced system that allows the centralised and digital management of all workshop processes so that they can focus on providing better customer service.
Alberto Villarreal, General Manager of Goodyear Iberia is glad to be celebrating this anniversary, “Vulco has been offering its services and products to customers throughout Spain for 30 years, and has been able to adapt to the times, going from being a network specialising in tyres to what many of the workshops are today, offering a very complete service to drivers. It is a nice coincidence that it is celebrating its 300th anniversary with more than 300 centres on the Iberian Peninsula and a very promising future”.
