Recently, one of Magna’s US partners, Service Tire Truck Center (STTC), visited the headquarters of Magna Tyres in Waalwijk for the first time
STTC Welcomed at Magna Tyres HQ
Magna had previously visited family-owned STTC in the USA, and it was time for STTC to experience our state-of-the-art facilities in The Netherlands.
For over seven decades, STTC has been the trusted company for PCR, TBR, and OTR tyres in North-East of the USA, beginning its journey in 1955 as a modest 3,000 sq. ft. retread shop. Today, it proudly stands as one of the largest commercial tyre dealers in the United States, with a presence across over 50 locations in over 8 states. Both STTC and Magna Tyres are family-owned businesses. This has provided a natural synergy from the very first time we’ve met.
Although the STTC team already had a good understanding of Magna Tyres’ story, the visit provided a wonderful opportunity to showcase Magna’s home and articulate the company’s shared vision for the future. After an extensive tour of our facilities, the group had in-depth discussions to improve collaboration and realise ambitious growth plans together.
One of the main topics on the agenda was the recent launch of the M-TRUCK TBR tyre line, a product with enormous potential for the U.S. market. Given the good quality and value for money that STTC has come to expect from Magna Tyres’ product portfolio, the team expressed their eagerness to introduce this innovative tyre line to their valued customers.
As both family businesses continue to strengthen their bond and work toward a future of greater brand awareness in the U.S., Magna is delighted to embark on this journey, knowing that the road ahead offers limitless opportunities for success and growth.
