BKT has become the Official Tyre Partner of Six Nations Rugby, introducing a BKT Award for the Men’s and Women’s Championships, with the partnership debuting at the Guinness Men’s Six Nations starting January 31st.
BKT Joins Six Nations Rugby as Official Tyre Partner with New Championship Awards
With a legacy in supporting sports – including rugby, football, cricket and basketball – BKT is driven by its commitment to deliver unforgettable experiences for fans through its partnerships whilst engaging and inspiring. This will extend to the teams and players competing in the annual men’s and women’s Six Nations Championships through the introduction of the new BKT award for rising stars in international rugby.
The new award’s purpose is for BKT and Six Nations Rugby to spotlight the next generation of exciting international rugby talent and use this platform to inspire upcoming stars of the game, those following in their footsteps, and the fans watching worldwide. The new trophy reflects BKT’s mission to empower growth and celebrate potential – values that resonate deeply with rugby fans worldwide.
Commenting on the new partnership, Tom Harrison, Chief Executive Officer at Six Nations Rugby, said: “The Six Nations is rugby’s most loved annual competition. As such, it is hugely exciting to welcome BKT to our family of partners for 2025. As a major global business with vast experience in sport, we are looking forward to working with the BKT team over the years ahead, to bring this partnership to life.”
Teamwork, Community and Loyalty
Lucia Salmaso, Managing Director of BKT Europe, added, “Rugby embodies BKT’s values as no other sport: it’s about teamwork, physicality, fair play, community and loyalty. We are deeply committed to making a meaningful contribution to rugby, ensuring the game continues to grow and thrive on a global scale. This partnership with Six Nations is an opportunity to not only support the legendary championships but also the rising stars who represent the future of the sport.”
The 2025 Guinness Men’s Six Nations kicks off on the 31st January, running until the 15th March. The Guinness Women’s Six Nations then starts on the 22nd March.
