The Goodyear Tire & Rubber Company announced that it has signed a definitive agreement to sell the Dunlop brand, comprising trademarks and intangible assets necessary for operating the brand business in Europe, North America, and Oceania for consumer, commercial, and other specialty tyres, together with certain associated intellectual property, to Sumitomo Rubber Industries, Ltd.
Goodyear Announces Sale of Dunlop Brand to Sumitomo Rubber Industries
Goodyear secures $701M in proceeds, advancing its transformation plan and optimizing its brand portfolio. Under a five-year agreement, the co...
Goodyear Announces Sale of Dunlop Brand to Sumitomo Rubber Industries
Goodyear secures $701M in proceeds, advancing its transformation plan and optimizing its brand portfolio. Under a five-year agreement, the co...
