Prometeon announced that it is once again the official tyre supplier of the Copa Truck 2025 championship, a Brazilian truck-racking competition.
New Season
The 2025 season starts at the Campo Grande circuit in Mato Grosso do Sul, and Prometeon will also serve as the championship sponsor. The partnership confirms the company’s commitment to motorsport and represents an important testing ground for the tyre’s technical characteristics which will later be applied on normal roads.
Prometeon will be supplying its R02 tyres which are the R02 Proway Steer version size 295/80R22.5 – the same ones that commercial vehicle customers have used since their launch last year. This represents an opportunity for data and technological insights exchange between the circuit and the road, enabling further improvement and optimisation.
Steve Tift, Managing Director of Prometeon Tyre Group UK and Eire, commented: “We are delighted to announce Prometeon Tyre Group’s sponsorship of this prestigious truck racing competition in Brazil. The extreme racing conditions demonstrate why British fleets trust Prometeon tyres for their reliability and performance in demanding environments. The exceptional durability and robust construction evident on the racetrack are the same qualities that UK hauliers depend on daily across Britain’s diverse road network.”
He added: “This sponsorship not only strengthens our international profile but reinforces why Prometeon continues to be a trusted tyre partner for commercial vehicle operators throughout the UK, delivering the performance, efficiency, and safety standards the British transport industry demands.”
Partnership with Bia Figuerido
Prometeon has also announced the continuation of its partnership with Bia Figuerido, one of Brazil’s most famous motorsport drivers and the first and only woman to have won the Copa Truck in the Super Truck Elite category, thanks to her victory at the Curvelo GP in Minas Gerais in 2024. This highlights the company’s goal to invest in talent within the motorsport sector.
Bia Figueiredo, Copa Truck driver, said: “I am immensely proud to once again have Prometeon as my sponsor in 2025. As the category’s official tyre supplier, they chose me among a grid full of great talents to be their ambassador. We started our partnership on the right foot, winning the Copa Truck Elite Championship. Now, in the Pro category, we will face even greater challenges, but I am fully confident that we will continue to evolve at every stage to compete for victories alongside the best.”
Alex Bregantim, Chief Technical Officer of Prometeon, stated: “The partnership with Copa Truck and with champion Bia Figueiredo allows us to refine technologies that have a direct impact on the safety and efficiency of our products. With a constant focus on innovation and safety, our participation in world-class competitions like Copa Truck enables us to continuously push the limits of tyre performance, ensuring top performance both on and off the track.”
A Testing Ground for Improvements
Copa Truck serves as an important testing ground for Prometeon since it provides technological data for further tyre development and improvement, starting with the R02 line that will be fitted on the trucks participating in the competition. Brazil is also home to two of Prometeon’s four manufacturing sites which serve the South American market, as well as the United States and Mexico: the Santa André factory, the Group’s longest-standing facility inaugurated in 1941, and the Gravataí plant, in operation since 1974.
In 2024, the Gravataí facility achieved Carbon Neutrality for Scopes 1 and 2, thanks to investments that optimised its green performance, including a biomass plant that burns wood to produce the steam necessary for tyre production. Both Brazilian plants also purchase energy covered by green certificates, underlining Prometeon’s commitment to sustainability.
