Point S Tyre & Autocare, the UK’s leading independent tyre dealer and car maintenance network, has announced significant changes to its leadership team as part of its ambitious plans for 2025 and beyond. This includes the appointment of Ali Yilmaz as Managing Director.
Ali Yilmaz Lands as Managing Director at Point S
Ali Yilmaz has been appointed as Point S Tyre & Autocare’s new UK Managing Director. Yilmaz’s proven expertise in strategic planning, market expansion, and driving business success. This is on top of his expertise in fleet development and operational leadership. His appointment has effectively reinforced Point S’s commitment to empowering its independent members and driving the sustained growth of their businesses.
Outlining his vision for the future, Yilmaz is focused on engaging with the network’s members to provide tailored solutions to ensure their continued development. Leveraging his extensive experience in fleet operations, he is committed to enhancing fleet opportunities. This is right across the network to differentiate the services offered by members. Aligning with the business ethos of providing global backing to its local members, Yilmaz will utilise Point S’s global expertise and connections to support the network’s members in the UK.
Leveraging a Wealth of Experience in the Automotive and Tyre Sectors
Boasting a wealth of experience in the automotive and tyre sectors, as well as in business growth strategy and brand development, Yilmaz joins Point S after almost eight years at Pirelli/Prometeon Tyre Group. Yilmaz most recently held the post of Head of Fleet Development – Europe and MEA, following a successful term as the UK managing director of the business.
Having developed deep expertise in establishing targeted business strategies tailored to the unique requirements of the automotive industry, Yilmaz is well-positioned to lead Point S into its next growth phase. The business has ambitious plans for 2025 and beyond, prioritising the growth of the network and positioning its members as industry leaders in consumer and fleet automotive services.
Yilmaz’s appointment follows Wayne Daniel’s promotion to Point S’s Board of Directors. In eight years as UK Network Operations Manager, Daniel has played a pivotal role in steering the network’s growth, expanding its member base to become the largest independent tyre dealer and car maintenance network in the UK. On the network’s Board of Directors, his role will be to continue contributing to strategic projects and supporting Yilmaz and the Point S UK team.
More Positive Restructure at Point S with Other Appointments
In addition, Andy Tester has been promoted to Business Development Manager, while Ben Herridge has taken on his previous role of Regional Sales Manager (South).
Ali Yilmaz, UK Managing Director, said, “Point S has a unique vision to protect and grow the independent tyre dealers and auto repair centres that drive the UK’s automotive industry forward. I am eager to play my part in continuing to make this a reality and ensuring that Point S is the benchmark for automotive service and repair. With an excellent team already in place and a network built on expertise, we have everything we need to develop our members’ businesses and cement their place in the automotive sector’s future.
“I am excited to take on this new challenge and to help drive the network’s growth in the UK. Point S is an established global leader, and I look forward to collaborating with our team and members to continue building on the strong foundations in place. In the coming weeks, I will be meeting with our members and suppliers to execute our long-term strategy for sustainable growth.”
Wayne Daniel, Point S Board of Directors, said, “Having been at Point S for 12 years, I am deeply honoured to be joining the company’s Board of Directors. Our network, with over 340 points of sale, is united by a shared vision of growth and development – whether through leveraging our fleet programme or advancing skills with our bespoke training courses. I look forward to supporting Ali and the entire team in my new role as we navigate an exciting and transformative year ahead.”
