Oak Tyres and Linglong Tires celebrated the first anniversary of their strategic partnership. This year highlighted their exclusive distribution of Linglong’s tyres across the UK and Ireland, shared growth ambitions, and plans for global brand expansion through partnerships and sponsorships.
Strengthening Bonds and Driving Growth
Oak Tyres, part of Oak Group Holdings, and Linglong Tires, a globally recognised and long-established brand, have proudly celebrated the first year of their strategic partnership. Since the partnership began, Oak Tyres has exclusively distributed Linglong’s comprehensive range of summer, winter and all-season PCR tyres across the UK and Ireland.
To commemorate this milestone, the President of Linglong Tires, Wang Feng, attended OGH’s annual Sales and Marketing conference. This brought together over 60 employees, including the company’s founder, Larry Cross, Commercial Director, Peter Cross, and Development Director, Gary Cross.
New Serbian Warehouse
Whilst at the event, Wang Feng addressed attendees, sharing Linglong’s strategic vision for the year ahead. Key highlights included the integration of supply from Linglong’s new Serbia warehouse, as well as revealing exciting new global OE partnerships.
President Wang Feng also emphasised Linglong’s commitment to strengthening its global brand recognition through high-profile sponsorships. As the official global tyre partner for Chelsea Football Club and Real Madrid, Linglong aims to leverage these partnerships to further enhance its brand recognition and reputation in the international market.
Peter Cross, Commercial Director of Oak Group Holdings, commented, “Oak Group Holdings views the cooperation with Linglong as a long-term strategic partnership. Linglong is renowned for exceptional quality and shares our ambition for growth. We share the same vision for building enduring success based on continued investment in delivering value to the tyre trade.”
President of Linglong, Wang Feng, added, “Oak Tyres is a true expert in developing brands in the UK market with a strong reputation built over 45 years. We are delighted with the partnership’s success in this first year of cooperation and look forward to building on these successes in the year ahead.”
The Oak Tyres and Linglong Tire partnership started in early 2024 to exclusively distribute its products across the UK and Ireland.
