Mark Sanders joins Yokohama-ATG in the newly created Global Platform Development Leader position.
Global Platform Development Leader: Mark Sanders
Yokohama-ATG (Y-ATG), which manages the business of Alliance, Galaxy and Primex brands of tyres, announced a strategic restructuring of its Global Original Equipment (OE) business. This initiative aims to drive future growth and enhance the company’s value proposition to the OE sector.
As the Global Platform Development Leader, Mark Sanders will formulate collaborative strategies to serve global OE customers better, ensuring a unified approach to addressing their needs. Additionally, he will oversee OE Sales functions across Europe.
Laren Harmon, President of Global OE Business at Y-ATG, stated, “The OE business of Y-ATG is committed to strengthening OEM relationships by fostering innovation, maintaining high-quality standards and achieving operational excellence. We are pleased to welcome Mark Sanders, who adds a wealth of experience to our team. His extensive industry knowledge will be invaluable as we drive growth in the OE sector.”
In his previous assignments. Sanders has held key roles at Bridgestone, Agco, John Deere and JCB. His expertise and leadership will play a crucial role in advancing the objectives of OE business at Y-ATG.
