Page 11 - CTB N21 - 2018-01

NEWS Linglong Tire Becomes Juventus Official Partner win more support from Chinese people, but more importantly, helping Linglong win worldwide recognition. Wang Feng, Chairman of Linglong Tire said at the ceremony that it was a great honour to be part of the Juventus family, which demonstrated Linglong’s passion for football and determination to expand its global markets. He firmly believed that the cooperation between both parties would bring an exciting and inspiring experience to football fans and customers. A signing ceremony between Juventus Football Club SpA and Linglong Tire was successfully conducted in Zhaoyuan, China, the headquarters of Linglong. The leaders of both parties and related club has many world-class football stars, a solid fan base and brand appeal across the world. By being a global top 20 tyre enterprise, Linglong Tire’s products are sold to more than 180 countries Goodyear Demonstrates Intelligent Tyre At the 2018 Geneva International Motor Show, Goodyear showcased the latest advances on its intelligent tyre prototype, a complete tyre information system that includes a tyre, sensors and cloud-based algorithms that all work together to communicate in real-time with fleet operators via a mobile app. The Goodyear intelligent tyre prototype allows for continuous connectivity and real-time data sharing, enabling optimal tyre usage for safer and more cost- efficient mobility and maximised uptime. The sensors in Goodyear’s intelligent tyre, together with the vehicle and third-party information, provide real-time data to Goodyear’s proprietary algorithms. Thanks to these algorithms, information on tyre ID and status - including wear, temperature and pressure - is continuously updated and shared with fleet operators. “Tyre performance and wear information provide a real-time signal for when a tyre needs service to extend its life, fuel economy and performance attributes,” said Chris Delaney, President of Goodyear Europe, Middle East and Africa. “This kind of proactive maintenance allows fleet operators to precisely identify and resolve tyre-related and potential service issues before they happen.” Juventus Football Club SpA has followed the global footballing phenomenon of going into collaboration with a major tyre brand. media witnessed the event. As one of the most famous and professional football clubs in Italy and internationally, Juventus says its underlying purpose is to provide supporters with the highest level of enjoyment possible by continuing a winning tradition that was established during a glorious history spanning more than 100 years. The and regions and chosen by nearly 60 OEMs. In recent years, Linglong had laid emphasis on sports sponsorship and effectively improved its brand awareness through sponsoring VfL Wolfsburg and entering European Football Leagues to realise its globalisation target. This latest cooperation is seen as not only helping Juventus MORE PERFORMANCE... EXTENSIVE TYRE RANGE. Our innovation & understanding of fleet operations has led Bandvulc to become the UK’s leading commercial retreader. MORE THAN A TYRE. BANDVULC.com @BandvulcGroup Bandvulc Group CONTINENTAL GROUP