Page 4 - CTB N16 - 2016-04

NEWS
Alligator Updates its Online Presence
Hankook Tire and Real Madrid Partner-Up at the Santiago Bernabéu
CommercialTyre
Management
and Fleet Business
After ten years, the valve and sensor specialist Alligator has updated its homepage with a new look and added some new features. The three separate homepages of Alligator valve group, sens.it and sens.it HD have now been combined into a single page. The old web addresses now automatically redirect visitors to the new address, http://www.alligator-ventilfabrik.de/. User friendliness has been improved on the new website. Among other things, it is more responsive now, meaning that the page can be
accessed via smartphone or tablet, because the individual elements like navigation, text and images have been adapted for mobile end devices.
New navigation should make it easier to find the desired sub-pages. Clickable elements are clearly identified and conspicuous with more symbols and image elements being added.
There is also a new interactive product finder, which quickly displays products by application and according to product-specific features, such as
Hankook Tire Worldwide President and CEO Hyun Shick Cho and Real Madrid C.F. President Florentino Pérez officially signed their global partnership contract on the 31st of August 2016. Valid from July 2016
seasons) agreement took effect from July 2016 and will include a range of further global marketing rights. Besides Real Madrid’s President Florentino Pérez, some of the first squad players joined the ceremony,
Mr. Hyun Shick Cho, Hankook Tire’s President and Real Madrid’s President Florentino Pérez announce their global partnership contract
valve hole diameter or pressure range.
Josef Seidl, Managing Director of the Valve Group said, “It is especially important to us to be able to offer our customers this product finder. Alligator produces more than 2,000 different articles and has the right solution for every application. This makes a service of this type necessary.” Finally, in the future, applicants will be able to apply for jobs via an online application portal under the navigation heading 'Careers'.
with an initial duration period of three seasons, the partnership aims to strengthen Hankook’s engagement and reaches out to consumers around the world by engaging with the 450 million Real Madrid fans from different global markets. Additionally, both parties are interested in promoting forward looking investments, innovative strategies and consistent efforts for customers and fans that will hopefully increase Hankook Tire’s brand recognition and expand its global footprint along with Real Madrid’s worldwide popularity.
The partnership was signed at Real Madrid C.F’s Santiago Bernabéu stadium, where Hankook’s perimeter advertising, which will be shown during all home games, is already visible. The initial three-year (three
in which Hankook added last season’s Champions League winner to its premium sports marketing and sponsoring portfolio that already boasts the UEFA Europa League, BV Borussia Dortmund (German 1st league football club), Northampton Rugby Football Club (English Premiership), DTM (Deutsche Tourenwagen Masters, racing series with Audi, BMW and Mercedes- Benz), as well as other teams and competitions.
The sponsorship agreement between Real Madrid and Hankook Tire will not be limited to the team’s home matches of the Primera División (the Spanish 1st league), but also includes Real Madrid’s Copa del Rey matches (the Spanish national soccer cup), as well as international home and away matches.
After ten years, the valve and sensor specialist Alligator has updated its homepage with a new look and added some new functions
ATS Euromaster Repeats Success at NTDA Awards
ATS Euromaster expert technician Lee Hayman has been crowned as REACT Roadside Technician of the Year at the National Tyre Distributors Association (NTDA) Awards, with the company winning the award for the second successive year.
Hayman, who works at ATS Euromaster’s service centre in Plympton, is a mobile technician in one of more than 820 service vans operated by the tyre and vehicle maintenance provider. With qualifications from City & Guilds in every type of vehicle tyre fitting and roadside breakdown, he specialises in truck tyre management. Operating across a predominantly rural patch, Hayman manages the largest regional customer account, Gregory Distribution, which
encompasses some 500 vehicles and 900 trailers.
In addition to regular tyre management work – including fleet checks, tyre husbandry and scheduling complex work – Hayman has also attended thousands of roadside callouts in six years without incident.
Peter Tye, Group Operations Director at ATS Euromaster, says: “I’m delighted that for the second year running, ATS Euromaster has set the standard by which all mobile technicians should be judged. Lee is an outstanding example for all to follow - he has expertise and competence, an impeccable commitment to safety and an engaging personality that is loved by customers.”
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Commercial Tyre Business
A New Michelin
Man Mascot for Trucks
The range of Michelin Man mascots has been expanded with the arrival of a new version for mounting on the outside of trucks. The current
model, launched at the end of 2015, is designed solely for mounting inside the cab.
The Michelin Man has been a common sight on the roof of trucks since the 1950s. Proudly displayed above the cab of the truck, this truckers' companion has now become a collector’s item.
Available in two sizes, 19cm and 40cm, the new Michelin Man
mascot was unveiled at IAA in Hannover. It will become commercially available in 2017.