Page 18 - CTB N13 - 2016-01

CV SHOW PREVIEW
April 26 - 28th NEC BIRMINGHAM
Bridgestone to Launch Dayton Range at CV Show
constantly changing as they continually look to reduce total cost of ownership, so we are meeting this demand head-on by aligning our Bridgestone Partner service network to our Total Tyre Care strategy.” Meanwhile, the brand will also showcase its new Retorque app, which has been developed after a painstaking information gathering exercise with all bus, truck and trailer original equipment manufacturers. It will offer the correct torque
settings on all vehicles, free of charge, at the swipe of a mobile phone or tablet. It will be of use to anyone who removes and replaces truck wheels and Bridgestone plan to develop it further to include van data in the future.
And finally, a virtual clay pigeon shooting activity will also add a point of difference to the Bridgestone stand, which will give visitors the chance to win a series of commercial themed prizes.
Bridgestone is planning to shake up the budget truck tyre segment at the 2016 CV Show with the launch of a new range of commercial vehicle tyres aimed at the price conscious user. The decision to officially unveil the Dayton range represents a new foray into the ‘entry level’ of the tyre market for Bridgestone, with a line-up of quality, good value truck tyres being promised.
Featuring the popular 295/80 R22.5 and 385/65 R22.5 sizes, Dayton will be presented with the quality guarantee of the Bridgestone group. Better still - and unlike some of its direct competitors - the Dayton line-up of steer, drive and trailer tyres is retreadable, making them even better value for money in the long run.
Bridgestone’s commercial sales director Greg Ward was keen to stress that the Dayton range was not just aimed at large fleets and was positioned at a different end of the market.
He said: “Dayton allows us to engage with professional hauliers and certain businesses which might not be in a position to opt for our holistic Total Tyre Care package of premium support.
“The Dayton range delivers consistent quality drivers and meets fleet managers’ needs to get the job done safely and efficiently. We are confident that the range will provide us with a platform to communicate our premium Bridgestone
proposition, thus creating a lasting first impression from which to build. It will also meet the needs of our Bridgestone Partner network, which is in need of a compelling solution at this end of the marketplace.” Meanwhile, Bridgestone says it has identified a ‘huge opportunity’ from the commercial van sector and will be focusing on this sector heavily at the show. The company says it believes its Bridgestone Duravis R660 and Firestone Vanhawk can meet the needs of this ever growing market.
Greg Ward commented: “The number of light commercial vehicles is on UK roads is on the rise and we feel there is a huge opportunity for us in this area. That growth is being driven by fleets downsizing from light trucks to smaller, cheaper and less CO2/NOx-emitting vans. The home deliver y sector, for example, is fast becoming shoppers’ preferred option for ever ything from groceries to electrical items to general goods. We must be in a position to support these ever-expanding fleets and we are confident of doing so.”
As a whole, the 2016 CV Show represents a third consecutive opportunity to extol the virtues of Bridgestone’s holistic tyre care offering, which is positioned as an overarching theme rather than a focus on tyre products alone. Ward added: “Customer demands are
The new Dayton range of commercial vehicle tyres is made up of three main products: the D500S steer tyre, the D600D drive tyre and the D400T trailer tyre. All three tyres work together to offer price-conscious customers and operators the performance they need to get the job done.
Alpine markings guarantee all- season performance, even on snow. Best of all, the casings are built tough so they can keep on performing, even after retreading.
D400T Trailer
Designed to offer decent quality at the right price, the Dayton D400T Trailer tyre aims to
The Dayton Line-Up
18 Commercial Tyre Business
D500S Steer
The D500S steer tyre is aimed at providing essential performance and nothing less. The tyre offers easy manoeuvring and a low- noise tread, while the tyre’s built-in stone ejectors and resistance to irregular wear add up to long tyre life. Additional life is assured by the fact that the Dayton range is retreadable.
D600D Drive
The Dayton D600D Drive tyre is designed to handle well in wet conditions, give drivers grip when they need it most and a safe, comfortable ride throughout. M+S and 3-Peaks
outrun the competition in the price conscious segment. This free-rolling tyre meets the standard for durable performance with good resistance to irregular wear and the fact that it is suitable for retreading.
Dayton D500S and D600D was initially available in size 315/80 R22.5, in combination with the trailer tyre D400T in size 385/65 R22.5. The line-up was extended in Februar y 2016 with the incorporation of D500S and D600D in sizes 295/80 R22.5 and 315/70 R22.5, covering most popular truck tyre sizes.