Page 13 - CTB N13 - 2016-01

COMPANY NEWS
Kirkby Tyres Launch Sailun+ Dealer Programme
Kirkby Tyres have announced the launch of their new Sailun+ dealer programme in conjunction with Sailun Europe.
(Managing Director of Sailun Europe). This was followed by a technical session headed by Sailun Technical Engineer Peter Kraus and
Liverpool. Attendees were also able to take part in a warehouse tour of Kirkby Tyres head office facility. There are currently 23 dealers in the Sailun + UK network. According to Kirkby Tyres Marketing Manager, Adam Bromilow, the company is not looking to expand the network any further within the UK, although expansion is planned for Ireland soon. Members of the network receive access to preferential pricing on Sailun branded tyres, support with workwear,
in the Sailun range, including the S701 long haul drive tyre, S629 long haul/regional steer tyre and the S 702 regional drive. However, according to Adam Bromilow, one tyre which attracted particular interest was the S 917 off road all position tyre, which has been engineered to perform in demanding conditions such as mining, construction and logging applications. The tyre, which is available in seven sizes, features an aggressive multi-lug tread design for exceptional off-road traction
Kirkby Tyres Managing Director Dave Dorrity
All Kirkby Tyres’ guests were presented
with a Kirkby Tyres/Sailun scarf for the Liverpool game.
The inaugural meeting of the new marketing network was held on 6th February at Kirkby Tyres head office in Speke, Liverpool
a further presentation by Richard Nicholson (Head of Marketing for Sailun Europe) covering the Sailun range and the Sailun+ package.
Richard Nicholson from Sailun presents the Sailun marketing programme
accompanied by a weekend of hospitality for the members of the network. The event commenced with welcome speeches by Kirkby Tyres Managing Director Dave Dorrity and Martin West
Dealers attending the launch of the Sailun+ network were treated to two nights of hospitality including tickets at Anfield for Liverpool v Sunderland and dining at a top Japanese restaurant in central
promotional goods, assistance at local exhibitions, vehicle branding and depot signage.
Says Bromilow; “As well as making Sailun truck tyres readily available across all regions, the dealership programme has enabled Kirkby and Sailun to focus essential training on a smaller number of retailers. All Sailun+ members are equipped with the knowledge needed to help obtain the market share that the Sailun brand deserves.”
Dealers who attended the launch of the Sailun+ network were given a briefing on all the key products
and an enhanced rubber compound to resist cuts and chunking. Open shoulder ribs deliver superior stability and resistance to uneven wear, whilst the tyre’s deep 24.61mm tread depth provides long tread life and an exceptional cost per mile.
Said Bromilow; “The warehouse tour gave us the opportunity to showcase the Sailun product to our dealers, including the Sailun S917, and a number of our customers, upon viewing for the first time, have placed orders.”