Page 4 - CTB N11 - 2015-03

NEWS
Bandvulc Sponsors MT Awards
Added Time for Hankook and the UEFA Europa League
Bandvulc recently sponsored one of the key awards at the 2015 Motor Transport Awards. Managing Director Patrick O'Connell had the pleasure of awarding News UK, Telegraph Media Group and Ceva Logistics UK with the prize.
their primary distribution. Launched in September 2013, the initiative has resulted in a reduction in vehicle routes by 40% and three million road miles each year, while slashing carbon emissions by 3.8 million kilograms. On time delivery
Hankook Tire has announced the prolongation of its sponsorship contract with the UEFA Europa League for another three years until the end of the 2017/18 season. Sport sponsorship activities are an integral part of the company’s marketing strategy in the region and have contributed to 13% and 6% increases in consumer’s brand awareness and brand reference respectively in the European market.
As a result of the deal Hankook says it will benefit from additional brand exposure such as increased perimeter board advertising in the stadiums, media backdrops during players interviews, as well as during official UEFA press conferences. In contrast to the previous sponsorship cycle Hankook’s perimeter board advertising will be visible from the
group stages through to the final match.
“The UEFA Europa League is a perfect fit to our brand claim ‘Driving Emotion’, explained Ho Youl Pae, Head of Hankook Tire Europe.“Both Hankook and the UEFA Europa League stand out for their passion for premium performance and their tremendous enthusiasm for excellence in their respective ‘sports’. While the UEFA Europa League is Europe's biggest club competition, bringing together talented, international players and high-profile teams, it is Hankook’s mission to provide its customers with premium tyres developed with the latest, innovative technologies to provide them with the best possible driving experience at all times.”
(Left to right): Gangseung Lee, Vice President Marketing & Sales Hankook Tire Europe, Guy-Laurent Epstein, UEFA Events SA Marketing Director, Ho-Youl Pae, Head of Hankook Tire Europe, Chang-Won Park, Vice President Northern/Central Europe & CIS Hankook Tire Europe
The winners were selected from a line up of stiff competition and it was on the basis that every night, News UK and Telegraph Media Group, in partnership with Ceva Logistics UK, distribute more than 3 million newspapers to 75 regional wholesalers. Traditionally fierce market competitors, the two publishers realised the practical and financial benefits of a joint venture for
exceeds its target of 99.75% from an average 100 vehicles per day. "Partnership is the lynch pin in any organisation and one we at Bandvulc strive to constantly strengthen with all our customers and suppliers - the collaboration of these three companies has brought about remarkable results and Bandvulc congratulates them on their achievements”, said O'Connell.
Bridgestone in Seventh Heaven after Sales Results
Bridgestone is celebrating its best month for truck and bus radial original equipment tyre (TBR) sales for seven years, in a huge success story for the brand. Thousands of OE tyres sold in the UK bore the famous ‘B’ mark during June due to increasing requests from fleets for the premium product, coupled with a fast, efficient response to demand. The results underline an impressive first half for Bridgestone’s commercial team, which has already returned a number of notable results and achievements, including a series of new fleet wins and contract extensions. Bridgestone now boasts an impressive original equipment customer portfolio, including Dennison Trailers, Fruehauf, Gray & Adams, Cartwright Trailers and Dennis Eagle vehicles.
Bridgestone’s national fleet sales
manager Chris Buchanan said that a combination of premium product and efficient service played critical roles in the sales success for June.
He said: “It has been a three year process to get to this point, where relationships have been forged and where we’ve really explained the benefits of our premium products. Price is always an issue, but fleets really appreciate the longevity of our tyres, not to mention the technology that goes into each and every one of our tyres.
“However, I feel that our efficient response to any fleet request really does separate us from our competitors and our bespoke, tailored team can turn around any order in seven days or under. With up to 190 different tyre and wheel combinations, this really does play a huge part in our overall OE proposition to fleets.”
Pro-Align Gears up for Charity Bike Ride
Six team members from Pro-Align in Towcester will be attempting to cycle a combined total of more than 500 miles by taking part in a one day charity bike ride in order to raise funds for Macmillan Cancer Support.
The team will be entering the epic 84 mile long Wiggle Circuit
Breaker sportive on 25th
October which starts at
Turweston Aerodrome before venturing out into the rolling countryside of Northamptonshire and Warwickshire, including the challenging Burton Dassett hills.
The team is hoping to raise more than £1,000 for the charity after cancer recently
touched the lives of many people within company through the sad passing of two very special people. Anyone wishing to support the team by contributing to their fundraising efforts can donate online by visiting www.justgiving.com/Pro-Align1.
4 Commercial Tyre Business