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BRITYREX PREVIEW
Truck Tyre Masterclass for CV Technicians at Brityrex International 2014 in Manchester
Around 1.2 million commercial vehicle tyres and just under one million retreads are sold in the UK each year. And with tyres among the most expensive service and maintenance items for fleet owners, it is essential
achieving that than by spending a day at the UK’s leading specialist tyre exhibition, Brityrex International, which takes place between the 7th and 9th October at EventCity in Manchester.
A visit to Brityrex combines the opportunity to see new products from tyre, retreading and
equipment manufacturers across the world, with a series of free seminars covering the latest technical and legislative issues affecting the sector. With more truck tyre brands available in the UK than ever before, it can be difficult for workshop managers and technicians to make informed choices about which tyres to fit to customer fleets.
Tempting as it is to stick
to familiar suppliers, new manufacturers can deliver benefits that could improve the profitability and performance of the business.
As a UK event with a strong international flavour, Brityrex attracts tyre makers from around the world. Global premium brands like Pirelli and the training arm of Michelin, will be at the show with their latest
products and services.
The most significant development in the truck and OTR market over the past 10 years has been the growth of the budget sector. This has been
Corporation, Quingdao Odyking and Wanli, from the South China Tire & Rubber Company.
In the mid-range tyre sector, the well-known Uniroyal brand will
that technicians are familiar with the latest technical and legislative developments in the sector.
There is no better way of
driven largely by international manufacturers, particularly in China, investing in huge manufacturing plants and aggressively targeting sales in export markets.
Industry sources suggest that in the UK the rapid growth of budget tyres has squeezed the share of mid-range brands,
while at the premium end manufacturers continue to develop high performance products working closely with major OE and fleet customers.
Brityrex will reflect this trend, with many Chinese truck, bus, coach and OTR manufacturers prominent at the show. Companies and brands include Aeolus, Antyre, Blacklion, Double Coin, Advance, Shandong Wanda Boto, Doublestar, Duratti Tyre
feature on wholesaler Kings Road Tyres’ stand. Another wholesaler, Treadsetters, will exhibit its TORQUE house brand range of truck and bus tyres. Matador, Membat and the private brands Zeta and Pace from SD International, will all be on show.
“Brityrex brings together a wider range of CV tyre and equipment manufacturers than any other UK show,” says Paul Farrant of exhibition organiser SingEx-ECI. “A day spent in Manchester is a real masterclass that allows technicians to talk to tyre specialists from around the world. Meeting new suppliers and technical experts will provide visitors with the up-to- date knowledge they need to make better informed tyre choices and decisions.” Although tyres are the predominant theme of Brityrex, it is also an important showcase for the latest and best in workshop and repair bay equipment, tools and consumables. With many CV fleets now operating on mileage contracts, regular tyre service and preventive maintenance is
18 Commercial Tyre Business