Page 13 - CTB N7 - 2014-03

COMPANY NEWS
American fleets – automatically monitors tyre pressures and temperatures.
Cyber Fleet (trademarked Pirelli technology) optimises fleet running costs, as it allows fuel savings to be made and streamlines the efficiency of tyre maintenance and pressure checks.
Developed for fleets and
Fleet was tested on approximately 100 heavy goods and people vehicles equipped with more than 1,000 tyre mounted sensors, which covered around 50 million kilometres in Germany, Sweden, Italy, Turkey, Saudi Arabia and Brazil. The tests concluded that fuel costs were reduced by around 1000 Euros per vehicle over the
distributed by Pirelli dealers, Cyber Fleet is offered alongside tyre sales and maintenance services. As from 2012, Cyber
course of a year (depending on the price of fuel in each particular country).
As an essential tool when it
comes to fleet management, thanks to real time automatic monitoring of tyre pressures and temperatures, Cyber Fleet not only delivers reduced running costs but also lowers CO2 emissions, as well as improving safety standards on the road. Applied to the inside of each tyre is a sensor that collects data relating to pressure, temperature and identification. The system transmits information to the driver, fleet manager or dealer, allowing them to plan diagnostic and maintenance work, which guarantees the best possible safety standards for every vehicle in the fleet.
Cyber Fleet is available in both static and dynamic mode. In dynamic mode, full integration with a telematics system allows real time data capture from sensors attached to the inside of each tyre, transmitting information to a centralised database. Any anomalies in tyre temperature or pressure are signalled immediately to both the driver and the fleet manager. Track & Trace functionality is also available, which tracks all information on each individual vehicle’s tyres – including vital parameters such as distance travelled and speed.
General Manager for Infinity stated; “The British market has always been a real focus for Infinity. Last year’s win was an incredible achievement for an up and coming brand like Infinity against such strong competition. To be nominated again in the Tyre Industry Awards is not only another proud moment for our dedicated team, it also means we have a responsibility to keep pushing ourselves to continually support our loyal customer base.”
Infinity Nominated for the Tyre Industry’s ‘Marketing Campaign of the Year’
This year, the Tyre Industry Awards (TIA) will take place at the 85th annual NTDA Dinner,
due to be held in Manchester in October, and Infinity Tyres have once again been nominated for a
Tyre Industry Award. This year the company has found itself amongst the nominees for the ‘Marketing Campaign of the Year’. Following, Infinity’s first ‘Industry Advertising Campaign’ award in 2013, their consecutive nomination demonstrates that the Infinity brand is well known and reputable within the UK tyre industry. Further to this, the nomination helps to highlights Infinity’s memorable ‘Not All Tyres Are Created Equal’ campaign and showcases a wide range of marketing initiatives.
Jorge Crespo, the European
Linglong Tyre to List on Shanghai Stock Exchange
The China Securities Regulatory Commission has announced that Shandong Linglong Tyre Co., Ltd is to be listed on the Shanghai Stock Exchange. The stock amount is to be not more than 200 million shares, which will raise funds of RMB2.585 billion. The sponsor is
Essence Securities Corporation. Shandong Linglong Tyre Co., Ltd, headquartered in Zhaoyuan City, Shandong Province, China, is one of the largest tyre companies in China, with a registered capital of RMB 100 million and nearly 6,000 employees. Products cover PCR, LTR and TBR
and total annual capacity is 37 million tyres. In 2013 total sales were RMB11.49 billion yuan.
At present Linglong Tyre Co. has three production bases in China, in Zhaoyuan, Dezhou and Liuzhou. In 2013 the company set up a tyre factory in Thailand and put it into
production in February of 2014. Now the capacity in Thailand is 2 million tyres annually. When the project isfinished, the total production capacity will be 10 million car tyres of and 2 million truck and bus radials.
(Carol Liang)
Commercial Tyre Business 13