Page 27 - CTB n6 - 2014-02

NEWS EXTRA
ATS Euromaster Takes Gold in ROSPA Safety Award
Continental Establishes
Global Commercial Vehicle
Tyre Marketing
Continental has announced the creation of a global marketing department for its commercial vehicle tyre business. Michael Neuheisel (41) was appointed as Director Global Marketing. In his new role, he reports directly to the Head of the Commercial Vehicle Tires Business Unit, Dr. Andreas Esser. Neuheisel will coordinate the marketing activities of the different regions and segments within the business unit. With this new marketing structure, Continental will further strengthen its strategic focus on the truck and bus fleet business.
Neuheisel joined Continental in 2001 and has since held various management positions in project management,
innovation management, as well as product and technology portfolio management. Most recently, he was Director of the Technology Center at the Continental location in Puchov, Slovakia.
ATS Euromaster has announced that its excellence in occupational health and safety management has been recognised at the highest level by the Royal Society for the Prevention of Accidents (RoSPA). The company has now become the only national tyre specialist to be accredited with the RoSPA Gold Award. Success in the 2014 Safety Awards follows a series of awards and accreditations over the past 4 years underscoring the company’s ongoing commitment to raising health and safety standards.
The prestigious accolade was awarded to ATS Euromaster at an official award ceremony on
May 14 at the Hilton Birmingham Metropole Hotel. ATS Euromaster operates one of the largest fleets of mobile technicians in the UK and implements a number of schemes to ensure the company runs as safely as possible – including a ‘Safe by Choice’ programme, which promotes safety as a personal choice for staff.
The RoSPA Safety Awards recognise health and safety excellence, and are only awarded to businesses which demonstrate a commitment to implementing a range of health and safety practices.
Liverpool Manager Drives
Furthest in Bridgestone
Competition
A sales manager from Liverpool who spends most of his working week on the road will be driving even further from now on, after hitting a golf ball 304 yards to beat hundreds of people to a coveted Bridgestone prize.
The world’s largest tyre manufacturer organised a ‘Driving Further’ competition at the recent Commercial Vehicle Show at the NEC and Chris Byrne, from Maghull,
an account manager with Amari Plastics in Manchester and had a swing in the simulator while checking out the brand’s Total Tyre Care solution and range of commercial tyres.
Little did he know that he’d be walking away with a set of clubs and bag used by current Bridgestone sponsored stars Brandt Snedeker, Matt Kuchar, Fred Couples and Paula Creamer.
The CV Show represented Bridgestone’ most significant opportunity of the year and visitor numbers were up 42 per cent – partly due to the hugely popular golf simulator attraction.
It was the first time that Bridgestone opted to showcase its provision of golf products and accessories at an industry show, in an attempt to bring a huge company asset to a new audience, who may not be aware of the strength of the sports range.
Product and marketing manager Andy Mathias said: “Our golf simulator was another point of difference that we hadn’t leveraged before and it was hugely successful in driving more people to our stand.
“Chris drove the ball further than anyone else at the entire show by some distance and we were delighted to see the winning prize go to such a golfing enthusiast, who will be putting the clubs and bag to good use.”
Falken’s Drift Team Gets to Grip with V8 Powered Milk Float
Originally converted to tow a speedboat, Milky, a V8-powered milk float, has now been fitted with Falken tyres, demonstrating that the tyre maker has tyres for almost any vehicle The 1961 Morris milk float, owned by Oxfordshire-based Mel Smith, sports Falken’s latest WildPeak’s and Linam van tyres. Ahead of a summer season of car shows and events, the vehicle was put to the test at Banbury Plant Hire’s yard by Team Falken’s drift driver Matt Carter.
“Compared to my 600+bhp Nissan competition car, this was still more of a pig than a cow to drift,” says the former British Drift Champion Carter. “With no seat belts or doors, it was a
case of hanging on rather than hanging the tail out!”
Whilst much of the history of ‘Milky’ is not known to, it is believed that the conversion was undertaken by a wealthy enthusiast to tow a speedboat around London, with tales of it being seen travelling at speed around the capital.
Now the Japanese manufacturer is able to supply the unusual profile tyres from its expanding range. “We increasingly claim that we offer a full range of tyres and patterns in the UK, from Minis to trucks and buses,” says Falken’s UK director Matt Smith. “Now, we can even say that V8 milkfloats are not a problem.”
was the biggest hitter over the three- day event, winning a set of Bridgestone irons and a bag worth £1,200.
The 33 year-old, a 12 handicapper at Frodsham Golf Club, visited the Bridgestone stand in his capacity as
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