Page 15 - CTB n6 - 2014-02

CV SHOW REVIEW
Bridgestone Achieves 42% Visitor Increase
Bridgestone is hoping to maximise a number of opportunities presented by the 2014 CV Show, after a 42 per cent increase in visitor numbers from last year’s event raised hopes of a series of new business partnerships.
The company’s stand was an eye- catching testament to its Total Tyre Care package, where businesses were told about a variety of ways to keep tight control over tyre-related costs, courtesy of a hat-trick of services tailored to meet the needs of every fleet operator.
The three tyre management pillars: Total Tyre Life, Total Tyre Services and Total Tyre Systems were the most prominent visual features of a light and modern stand design, which also boasted a ‘longest drive’ competition within a golf simulator section.
Product and marketing manager Andy Mathias said the decision to exhibit at the show in such a prominent manner had already been vindicated, with a number of leads identified over the three days.
He said: “I am delighted with the feedback we have received from both existing and potential customers. The theme and the
messages of the stand were clear and were communicated to fleets with enthusiasm and professionalism. We held meetings with fleets who between them have in excess of over 40,000
vehicles, so even if we manage to convert a quarter of these leads, the show will have been a quantitative and qualitative success.”
The CV Show represented Bridgestone’ most significant opportunity of the year, in terms of being able to communicate key messages and being able to generate new business leads.
Total Tyre Life aims to
maximize tyre life, thereby reducing tyre cost/km over
the entire lifecycle,
through the supply of Bridgestone premium new
tyres and Bandag retreads.
Total Tyre Services is the
package that keeps a fleet’s trucks on the road and running at maximum efficiency.
Meanwhile, Total Tyre Systems is the third pillar of the programme. This
refers to the systems Bridgestone has developed which are designed to give fleet operators clear visibility of their tyres’ condition at all times – including the brand’s Tyre
bring a huge company asset to a new audience, who may not be aware of the strength of the sports range.
Andy Mathias added: “Our golf
Pressure Monitoring System.
For the first time, Bridgestone also opted to showcase its provision of golf products and accessories at an industry show, in an attempt to
simulator was another point of difference that we hadn’t leveraged before and it was hugely successful in driving more people to our stand.”
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