Linglong Tire, the leading Chinese tyre manufacturing company, officially announced a multi-year agreement with Chelsea Football Club, one of the world’s most prestigious football clubs, to become the Official Tire Partner.
Linglong Tire Becomes Official Global Partner of Chelsea Football Club
Over the coming seasons, Linglong and Chelsea FC will create bespoke content & experiences in key strategic markets and build Linglong’s global presence through pitchside placements with the Men’s and Women’s teams at Stamford Bridge. Linglong Tire’s brand image will frequently appear at Stamford Bridge Stadium, including Premier League, FA Cup, and League Cup matches.
In addition, Linglong will further activate the partnership to deepen the emotional connection between the brand and fans through official social media and exclusive interactions between Chelsea’s star players and the brand. It is worth mentioning that the official travel coach of Chelsea Football Club will also be equipped with Linglong’s tyres.
Feng Wang, Chairman and President of Linglong Tire, explained the main reasons behind the partnership: “Becoming the official global partner of Chelsea Football Club is an important milestone in Linglong Tire’s internationalization strategy. We cherish this opportunity and will fully utilize this to showcase the brand charm and product strength of Linglong Tire to the world. We look forward to working with Chelsea to deliver passion and excellence to fans and consumers worldwide, jointly writing a new chapter in brand development.”
Chelsea FC Strengthens Ties with Prestigious Chinese Tyre Brand
Casper Stylsvig, Chelsea FC’s Chief Revenue Officer, commented: “We are delighted to welcome Linglong Tire as our new official global tyre partner, an ambitious and innovative company who are committed to excellence in manufacturing, service & brand. We look forward to contributing to Linglong’s global growth plans, and collaborating with a prestigious Chinese brand to grow our footprint in China. ”
Chelsea Football Club, a shining pearl in the English Premier League, has a history that can be traced back to 1905, making it one of England’s oldest and most influential football clubs. Since its establishment, Chelsea has left a profound mark on the global football stage with its brilliant record, outstanding player lineup, and unique tactical style.
