GRI puts its green credentials front and centre with the Green Earth XLR Earth series tyres, which are made from 37.5 per cent recycled materials.
GRI Announces the EARTH Series of Radial Agriculture Tyres
As a socially responsible producer of high-grade speciality tyres striving to make a positive impact on our planet, GRI has taken a major step forward in its green leadership by launching the GREEN XLR EARTH Series of radial agriculture tyres. The GREEN XLR EARTH is one of the world’s first sustainable tyre series for the agriculture segment. Developed with 37.5 per cent sustainable materials, it is built to nurture and protect the environment and deliver superior functional properties to drive high performance and productivity for tractors across global markets.
Presented in green, the GREEN XLR EARTH Series is produced with a high percentage of recycled carbon black to reduce its carbon footprint. It also incorporates soybean oil, which is renewable and sustainable, unlike petroleum-based oils, and ensures that natural rubber maintains more of its original qualities to enhance the tyre’s overall performance. It also contains next-generation HD Silica, which is a sustainable material that further improves tyre performance. Reclaimed rubber is another integral component and is sourced from end-of-life tyres through a green recycling process and used to enhance the tyre’s sustainable attributes and minimise its carbon footprint.
Prabhash Subasinghe, Managing Director of GRI said; “Innovation is in our DNA. Sustainability is in our souls. True to our vision to move humanity towards making a positive impact on the planet, we believe that this trailblazing launch of one of the world’s first earth-friendly tyres will open a new era of high-grade agriculture tyres.
“It will set the stage for game-changer innovations that focus on reducing carbon emissions and greenhouse gasses. The GREEN XLR EARTH Series will help sustain our earth for future generations, scaling new heights to positively impact climate change. It will also enable farmers to do what they do best – planting, harvesting, and providing food while nurturing the earth.”
Dr Mahesha Ranasoma, Chief Executive Officer of GRI added; “Providing farmers with the ability to do what is important for their farm productivity and yield, while also presenting them with a unique opportunity to do what is best for the environment, was an emerging need that required urgent addressing. As a sustainability-driven organisation, GRI is positioned well to serve this need, as we drive green initiatives through a unique value chain presented through our hallmark GREEN X Circle. We are happy to have listened to that need and possess the capability to address it effectively through the launch of the GREEN XLR EARTH Series. We are confident that we will be able to re-affirm our continued commitment to sustainable tyre manufacturing as well as earth-friendly tyres for the benefit of our entire global eco-system.”
