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Yokohama Off-Highway Tires Selects New Country Manager for Italy

Yokohama Off-Highway Tires Manager
Massimo Mori joined Yokohama Off-Highway Tires (YOHT) as the new Country Manager for Italy in July. Massimo currently leads the aftermarket business in Italy for the Alliance & Galaxy brands and will report to Sandeep Unni, the Regional Head for Southern Europe at YOHT.

A Near Thirty-Year Career in the Tyre Business for Mori

Mori, who is based in Emilia Romagna, about 50 km south of Milan started his professional career in 1994. In 2000 Massimo started working for the Italian automotive company MTA. As an Export Manager there, he focused on sales development across half of Europe –...

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