Continental undergoes reorganisation, creating a one-stop shop which adds value by bringing together business areas. Conti360° Solutions covers fleet contracts, services, digital solutions and retreading. Tyre management assists customers with digitalisation and sustainability.
Continental as an Integrated Solutions Provider
Continental has brought together its range of tyres services for the fleet sector under the banner of Conti360° Solutions. This reorganisation shines an even brighter spotlight on the future-focused themes of digitalisation and sustainability. With this measure, the company is responding to changing customer requirements in a market shaped by increasing digitalisation, data-driven management and cost pressure. The strategic pooling of tyres services will also help the haulage industry to successfully address the growing need for sustainability in the logistics sector. It is all part of the Vision 2030 strategic program presented by Continental in December 2020. The company is using increasingly data-driven services as part of its focus on predictive maintenance – a key element in Logistics 4.0.
Continental is systematically pushing ahead with its evolution from tyre manufacturer and service provider into integrated solution provider. Fleet solutions will in the future be offered as an overall package: The Conti360° Solutions contracts comprise both digital solutions such as ContiConnect and ContiPressureCheck, and ContiLifeCycle – including the ContiRe and ContiTread retreading products and casing management. “By focusing more strongly on the ContiLifeCycle concept in our Conti360° Solutions contracts, we are aiming to shift the emphasis to greater sustainability in the fleet business,” says Ralf Benack, head of Fleet Business EMEA. “Conti360° Solutions makes us the go-to partner for sustainability in the fleet sector.” New visuals and a fresh logo will help to draw customer attention to the reorganisation.
The Conti360° business area can look back on over 40 years of experience in fleet service. A Europe-wide tyre breakdown service set the ball rolling in 1978. In the meantime, Conti360° Solutions has become established as a reliable partner specialising in full-line tyre management. It offers its customers in more than 25 countries security in terms of cost planning and provides them with expert service through a network of over 7,000 service partners.
“Our customers include a large number of leading international fleets who have placed their trust in Continental’s fleet solutions for many years – and that trust has been rewarded,” adds Benack. This latest reorganisation brings together services and products in an even more cohesive package. “What we’re doing is leveraging the synergies generated by our close collaboration with our colleagues on the Automotive side, and continually feeding the resultant know-how into our portfolio.” As a result, Continental can offer the haulage sector a professional solution that enables efficient fleet management with an emphasis on sustainability – through the use of fuel-saving tyres, resource-conserving retreads and digital tyre monitoring.
Continental already offers many fleet customers mileage-based contracts and a wide range of tyre services under the Conti360° Solutions banner. And then there are the company’s intelligent tyres, which use sensors and software to constantly monitor their condition. Working with selected fleet customers, Continental has already highlighted the added value for customers generated by connectivity between tyres, sensors, telemetry data, algorithms and the cloud. “This produces smart, digital solutions which help ensure that tyre maintenance and replacement can in the future be carried out exactly when necessary,” explains Benack. “This allows customers to significantly increase the safety levels and productivity of their fleets, while at the same time cutting costs.”
Continental is pursuing a systematic program of investment in the research and development of new technologies, alternative materials and environmentally compatible production processes. “Our aim is to offer our customers a ‘tyre of the future’ that is more energy efficient and kinder to the environment across production, the usage cycle and retreading,” adds Benack. “We are looking to gradually move to 100 percent sustainably produced materials in tyre production by 2050.”
