Agricultural and Industrial TyresBusiness NewsLatest NewsPremiumProducts

New Identity Unveiled for Yokohama OTR and Alliance Tire Group combined Entity – ‘Yokohama Off-Highway Tires’

Yokohama OTR Alliance Tire Group combined

The Yokohama Rubber Co., Ltd., announced in October 2020 that it will consolidate its various offhighway businesses into one single entity – Yokohama Off-Highway Tires (YOHT). This includes Yokohama’s off-the-road (OTR) tyre businesses across the globe and Alliance Tire Group (ATG) with its renowned tyre brands Alliance, Galaxy and Primex, which Yokohama bought four years ago.  

Yokohama and Alliance Merge in ‘Yokohama Off-Highway Tires’ Venture 

YOHT released a new corporate identity and a new corporate logo, that draws on the 100 year plus legacy...

Exclusive content

This content is for subscribers to Commercial Tyre Business.
If you would like to support our independent coverage of the truck and agricultural tyre sector, you can subscribe to by clicking the subscribe button below.

loginSubscribe

News by date

The Latest

Subscribe to our newsletter and receive a section of articles every weeks

Commercial Tyre Business
You May Also Like