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Galaxy’s Ability to Adapt and Serve Niche Segments Serving Them Well During Pandemic Chaos

Galaxy Adapt Serve Niche Segments
The COVID-19 chaos plunged global markets into a sea of uncertainty, leaving lots of companies and organisations picking up the pieces as they surveyed the damage. The tyre industry luckily was one that underpinned agriculture and logistics solutions as the demand levels for every day necessities were satisfied, and supermarket shelves were kept full. In August, Commercial Tyre Business spoke to Galaxy’s Business Development Manager for Western Europe, Pravin Job and Julia Verbunt, PR and Communications Manager Europe for Alliance Tire Group (ATG) as they explained how Galaxy’s strategy of...

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