In November, GRI showcased sustainable tyre innovations at Movimat, EIMA, and SEMA, solidifying its global presence and fostering key industry collaborations.
GRI Strengthens Global Presence Through Key International Exhibitions
GRI has effectively cemented its global footprint by participating in three prestigious exhibitions spanning three continents in the first week of November. This worldwide showcasing includes Movimat in Brazil, EIMA in Italy, and SEMA in the United States. These events served as dynamic platforms for GRI to showcase its state-of-the-art tyre technologies, engage with industry leaders, and establish new partnerships. This underscores its commitment to innovation and sustainability.
Movimat, Brazil
At the 35th edition of Movimat, GRI and valued partner Rodafy presented their cutting-edge solid forklift tyres, including the environment-friendly flagship product ULTIMATE GREEN XT. The showcase attracted significant interest from Latin American attendees, who were impressed by GRI’s dedication to sustainability and its high-performance tyre solutions designed for diverse industrial applications.
EIMA, Italy
In partnership with Italian distributor Magri Gomme, GRI showcased its latest Agriculture Tyre advancements at EIMA 2024. The exhibition highlighted the company’s focus on delivering innovative and sustainable solutions for the Agriculture segment. GRI’s cutting-edge tyre technologies drew significant interest from European tyre dealers, farmers and industry professionals, who praised the exceptional performance and environment-friendly benefits of the GREEN XLR EARTH series.
SEMA, USA
GRI presented its premium Agriculture, Material Handling, and Construction tyre ranges at the renowned SEMA Show in Las Vegas. The company’s hospitality event fostered meaningful customer engagement, further strengthening relationships and opening avenues for future collaborations in the North American market.
Participating in these high-profile exhibitions worldwide has reinforced its position as a global leader in the tyre industry. With a steadfast focus on sustainability, innovation, and customer-centric solutions, GRI continues to redefine tyre technology and deliver unparalleled value to its global customer base.
