Goodyear presented its new EQMAX and EQMAX ULTRA tyre range at IAA Transportation 2024 in Hanover.
Sustainability and Efficiency
Engineered to meet the evolving demands of the transportation industry, these tyres are designed with an emphasis on sustainable material usage, fuel efficiency and versatility, making them well-suited for a wide range of applications, from long-haul to inter-regional routes.
With the launch of the Goodyear EQMAX and EQMAX ULTRA, Goodyear introduces a tyre range that aims to support sustainability and performance to meet the current needs of transportation fleets. As industry regulations further tighten emission standards, the need for new products and solutions has never been greater. Depending on the different sizes, tyres from the Goodyear EQMAX and EQMAX ULTRA ranges are made with up to 55% sustainable materials, including ingredients like Rice Husk Ash (RHA)-based silica.
Improved Mileage
With the introduction of a new tread compound that includes a higher content of silica, the EQMAX and EQMAX ULTRA tyres offer up to 20% better mileage and up to 6% improved rolling resistance compared to their predecessors. The high abrasion-resistant tread compound made with silica is engineered to help improve wear, reduce heat generation and lower rolling resistance, helping to enhance mileage, long-term durability and fuel efficiency.
Complementing the tread improvements, the new carcass compounds featuring silica contribute to lower heat generation within the carcass, helping to reduce rolling resistance and increasing long-term durability. These advancements can help the EQMAX and EQMAX ULTRA tyres provide reliable, cost-effective performance over extended periods, making them potentially valuable assets for fleet operators.
Building on the key features of FUELMAX ENDURANCE and FUELMAX PERFORMANCE ranges, the Goodyear EQMAX and EQMAX ULTRA drive tyres can also enhance traction with a directional tread with high-profile depth. The
new tyre range also improves the robustness of steer tyres, helping reduce the risk of damage and irregular wear. In EQMAX T ULTRA, designed for trailers, a new tread design with additional sipes was introduced to enhance grip and braking in all weather conditions.
Electric Drive Ready
The EQMAX and EQMAX ULTRA tyres are designed to be Electric Drive Ready. This means they are suitable for a variety of drivetrains, including diesel, gas, electric and hydrogen-powered vehicles, offering a one-product solution for all vehicle types. With a higher load capacity than conventional tyres of the same size and lower rolling resistance, these tyres help optimise the range of electric vehicles while ensuring robust performance across all driveline configurations.
Goodyear EQMAX and EQMAX ULTRA tyres are equipped with Radio Frequency Identification (RFID) tags. These tags enable each tyre to communicate with cloud networks on an individual serial number level, providing seamless tyre flow management and enhancing fleet management capabilities.
“The launch of the Goodyear EQMAX and EQMAX ULTRA tyre range represents a significant step forward in our commitment to support our customers in their sustainability journey and at the same time providing improved performance of our products. These new tyres are not just built for today’s needs but are designed with the future in mind, offering versatility and efficiency across a wide range of applications” — said Xavier Fraipont, Vice President of Commercial EMEA at Goodyear.
Goodyear is exhibiting its products and solutions in Hall 21, Stand B38 at IAA Transportation 2024.
