Goodyear’s Drive Results campaign offers an end-to-end solution for drivers and fleets looking to create synergies that accelerate efficiencies and performance through a tour across multiple European countries and a customised digital campaign.
Tour to Start After Goodyear FIA European Truck Racing Championship Calendar and Various Trade Events
Goodyear’s initiative is an invitation for commercial vehicle operators to experience the offer that utilises processes, solutions and services to make for a more sustainable, efficient and competitive fleet.
The year-long Drive Results tour and campaign kicks off on 22nd April in France before heading to the United Kingdom and Italy in May for the first round of the Goodyear FIA European Truck Racing Championship at Misano.
By supporting fleets to lower their carbon footprint, be more competitive and optimise efficiency in daily operations, commercial fleets can see smart tools such as automated tyre pressure and tread depth monitoring via Goodyear’s CheckPoint (Drive-Over-Reader) efficiently measure key aspects of tyre health offer a more sustainable journey.
Goodyear Total Mobility brings together high-performance tyres and specialist solutions, along with comprehensive support, maintenance and aftercare, assured by the pan-European Goodyear service network.
What’s on Offer for Drive Results Tour
Inside the mobile showroom, Goodyear’s latest generation of versatile and fuel-efficient tyres will be on display, enriched by an immersive augmented reality element, which will bring guests even closer to the incorporated technology. It will reinforce the key elements of the products, highlighting the importance of optimising rolling resistance for efficiency cost and minimising a vehicle’s carbon footprint, such as through the FUELMAX ENDURANCE durable and low emission range.
Piotr Czyzyk, Managing Director of Proactive Solutions and Fleet Europe for Goodyear, said: “We are incredibly excited to showcase the advanced benefits of the Goodyear Total Mobility value proposition across Europe this year. Last year we announced our strategic collaboration with ZF. Together, we can further leverage our data-intelligence expertise. For transportation companies, getting straightforward access to key data of the different assets – be it tyres, trucks or trailers is an important step forward in easing their digital transformation. Today’s fleets require preventive and prescriptive information together with end-to-end fleet management solutions, supporting them to take the right actions in just seconds.”
Maciej Szymanski, Director of Marketing for Goodyear Commercial Europe, added: “Goodyear is constantly pursuing ways to increase efficiency for fleets. In an economic climate of rapidly increasing costs, our advanced solutions can help our partners to save money and make their business more efficient while maintaining a competitive edge. We are conscious that each fleet has unique challenges, so it is important to customise and showcase the potential savings beyond other added value such as uptime and proactive maintenance an end-to-end approach brings. Goodyear provides this with Total Mobility.”
