Goodyear’s 2025 Drive Results Tour will showcase its Total Mobility solutions across Europe, highlighting new products like EQMAX tyres and innovations like TPMS Connect.
Bringing Efficiency on the Road
Goodyear announces the continuation of its Drive Results Tour in 2025. The tour will travel across Europe, bringing transport industry professionals a hands-on experience of the comprehensive Goodyear Total Mobility offering. This year’s tour will place an even stronger emphasis on Goodyear’s latest products and innovations. This includes the EQMAX and EQMAX ULTRA new tyre range, the Tyres-as-a-Service offering, and Goodyear TPMS Connect.
Drive Results Tour is Goodyear’s commitment to helping fleets enhance efficiency, sustainability, and cost-effectiveness. The tour offers fleet operators various opportunities to reduce operating costs, optimise fuel efficiency, and increase vehicle uptime. All by showcasing its Goodyear Total Mobility suite, which includes premium tyres and intelligent tyre management solutions.
Tyre Technology and Fleet Mobility Solutions
Visitors on the 2025 Drive Results Tour will see Goodyear’s latest tyre technology and fleet mobility solutions, including:
- Goodyear EQMAX and EQMAX ULTRA: A new tyre range designed to support the evolving needs of fleets. With the introduction of a new tread compound that includes a higher content of silica, the EQMAX and EQMAX ULTRA tyres deliver up to 20% better mileage and up to 6% improved rolling resistance. This is compared to their predecessors based on internal Goodyear data. Additionally, these tyres are made with up to 55% sustainable materials. Goodyear defines sustainable material as bio-based, renewable, or recycled and Electric Drive Ready.
- Goodyear’s Tyres-as-a-Service offering: This subscription-based offering can take tyre management to the next level, combining Goodyear’s premium products, predictive analytics, and service network into a comprehensive solution. Fleets leveraging this service can reduce emergency breakdowns and lower fuel consumption. This improves their total cost of ownership.
- Goodyear TPMS Connect: With the latest EU regulations requiring TPMS on new vehicles, Goodyear TPMS Connect ensures fleets can integrate their existing OEM-installed TPMS into Goodyear’s intelligent ecosystem. This plug-and-play solution enhances visibility by allowing fleet managers to monitor tyre performance remotely. This monitoring prevents costly downtime and optimises maintenance strategies.
Interactive Tour Experience
The Drive Results Tour 2025 will engage transport and logistics professionals in tailored settings. As part of its European journey, it will also appear at high-profile industry events. Visitors will be able to interact with Goodyear’s experts and gain insights into how its latest fleet mobility solutions can drive their businesses forward.
The tour will once again be present at major industry trade fairs and the Goodyear FIA European Truck Racing Championship (ETRC). Additionally, Goodyear Drive Results Vans will be on the road, ensuring that even more European fleets and dealers can access live demonstrations and tailored consultations with Goodyear experts.
A key attraction of the tour will remain Goodyear’s mobile showroom truck, which serves as an advanced demonstration space. The specially designed truck features product and solution displays, interactive screens, and digital application demonstrations, allowing visitors to explore the full benefits of Goodyear’s fleet management solutions hands-on.
Continued Commitment to Transport Fleet’s Efficiency
“We are thrilled to continue the Drive Results Tour in 2025 and showcase our offering [sic] potential impact directly to fleets across Europe,” said Maciej Szymański, Marketing Director of Goodyear Commercial EMEA.
“With elements like Goodyear EQMAX and EQMAX ULTRA, Tyres-as-a-Service or TPMS Connect, we are taking another step forward in providing smart and efficient products and mobility solutions that can help fleets improve efficiency, reduce operational costs, and meet evolving industry challenges. We look forward to another year of engaging discussions, valuable demonstrations, and meaningful connections with European fleets.”
