New analysis shows a new business lead was created every seven seconds at 2023’s CV Show – with the UK’s biggest road transport event set to generate thousands more in 2024
CV Show proves to be excellent lead creator for exhibitors
The Commercial Vehicle Show’s ability to drive industry growth by connecting exhibitors and visitors has been revealed with new data analysis revealing a new business lead was generated every seven seconds at last year’s event.
The CV Show’s badge scan system, which records exhibitors’ engagement with visitors at their stand, logged more than 12,000 individual meetings between those that opted to use the technology – meaning those exhibitors generated a new lead at least every seven seconds. Given some 98 per cent of event visitors last year had purchasing authority and planned to upgrade their fleets, the CV Show is a vital date in the calendar for delivering business growth – particularly amid tough economic conditions in the UK and globally.
As Britain’s biggest event for the road freight transport sector, this year’s CV Show will have an even bigger line-up under the lights at the NEC Birmingham from 23-25 April. Some 15,000 visitors are expected to attend, from C-suite executives and directors to transport managers and procurement professionals, along with more than 300 exhibitors including some of the world’s biggest vehicle and components brands, as well as innovative services and solutions providers. As such, the CV Show 2024 will be the most important date in the calendar for UK fleet operators looking for new technologies that will reduce their operating costs, improve vehicle safety and boost efficiency across their operations.
Delivering business growth is even more important given Britain’s ambitious net zero targets and rising use of connected and automated vehicle solutions, as industry aims to cut emissions while improving fleet performance. In addition to exhibiting state-of-the-art technology, this year’s CV Show will include a brand-new three-day seminar programme designed to equip operators with key industry insight. Experts will cover issues such as regulatory change, green fleet transition, skills challenges and, importantly, the mental health and wellbeing of workers in the industry – helping business leaders to deliver change while ensuring visitors making investments are more informed.
Susan Kitchener, Executive Lead, Commercial Vehicle Show, said; “The CV Show is where the industry gets business done, connecting exhibitors with operators eager to invest in the latest technology and services to boost their business. With a vast variety of vehicles and products, plus an expert seminar programme, all under one roof, the CV Show is the crucial event for those who want to both see the future – and to deliver it.”
