Continental Opts for Multi-Brand Strategy to Deliver Tailored Options for Industrial Tyres Sector

Part 2 in the Commercial Tyre Business Industrial Tyres Feature concerns one of the leading tyre manufacturers in the form of Continental. Matthias Müller, Product Line Manager (Industrial Material Handling Tyres & Accessories) and Julian Alexander, Product Line Manager Material Handling Tyres (Port & Industrial Material Handling Tyres) for Continental gave up some of their valuable time to add Continental’s perspective on their strategy for industrial tyres.

Müller and Alexander Discuss COVID-19 Approach for Continental’s Industrial Tyres Division

To begin with, we looked at ...