CEAT Specialty is expanding in Europe by fitting its Farmax tyres on Massey Ferguson tractors, starting with the 5700 M series and plans to expand to more models.
Strengthens Premium Market Presence in Europe with AGCO-Massey Ferguson Collaboration
CEAT Specialty strengthens its market presence in Europe by fitting its Farmax agricultural tyres on AGCO’s Massey Ferguson tractors, a leading name in the global agricultural machinery market. The Massey Ferguson tractors fitted with CEAT Specialty Tyres will first debut in the Massey Ferguson 5700 M series. They plan to extend across multiple product lines, further strengthening their long-standing collaboration.
Introduction of Advanced Farmax R65 Tyres on the MF 5711 M Tractor
The first to roll out in the CEAT-Massey Ferguson collaboration is the MF 5711 M 115 HP tractor, now equipped with CEAT Farmax R65 tyres in sizes 440/65 R 28 and 540/65 R 38. With tilted lug tips for superior comfort, self-cleaning mud breakers, and a wider tread to minimise soil compaction, CEAT Farmax tyres provide excellent roadability, long-lasting performance, and enhanced traction.
Further in the plans are CEAT Specialty’s advanced agricultural radials and innovative technology ranges engineered for diverse farm applications. CEAT Specialty’s top-selling tyres, including Torquemax, Farmax R70, and Farmax R80, will also be seen rolling out in the near future. This partnership marks a significant milestone for CEAT Specialty, further strengthening its presence in the higher hp tractor segment.
Strengthening Global Ties: CEAT Specialty and AGCO-Massey Ferguson
The fitment highlights the continued global collaboration of AGCO’- Massey Ferguson and CEAT Specialty, building on the success of their partnership in Brazil since 2021. Working alongside Massey Ferguson’s Engineering & Production Centre for higher HP tractors in Beauvais, France, the fitment exemplifies the seamless synergy between two industry leaders.
Together, CEAT Specialty and AGCO are delivering the best of both worlds to farmers across Europe and beyond – high-performance tractors paired with premium tyres engineered to meet the challenging demands of modern agriculture.
Commenting on this landmark collaboration, Amit Tolani, CEO of CEAT Specialty, said: “Our collaboration with AGCO-Massey Ferguson’s European Operations represents a new chapter in CEAT Specialty’s journey. The CEAT Farmax tyres and Massey Ferguson’s straightforward and dependable technology offer unparalleled performance and durability. Together, we are setting a new standard for excellence in the agri-equipment industry, empowering farmers with the best tools to meet their farming needs.”
This partnership signals CEAT Specialty’s commitment to innovation and excellence, further enhancing its position in the premium agricultural tyre segment.
