The Bridgestone Roadshow continues its success story this year and has been touring Germany, Austria, Switzerland and Denmark since June. Due to the positive response over the last two years, the roadshow was extended until November 2025.
Bridgestone Roadshow
The roadshow is practice-oriented and provides various advantages to dealers, customers and partners, including the product presentation of the latest tyre models, innovative mobility solutions and personal advice on-site. On board are the latest Bridgestone products in the commercial vehicle tyre portfolio as well as mobility solutions for a more efficient and sustainable transport industry.
Bridgestone Roadshow trucks have toured the entire DACH region and Denmark over the last two years. This year, however, the roadshow will continue with a new, high-quality truck. The roadshow also serves as an opportunity for Bridgestone to hear about customers’ wishes directly while providing comprehensive information about state-of-the-art products. From truck and bus tyres for regional and long-distance transport to high-performance mobility solutions for light commercial vehicles – the roadshow offers interesting insights into Bridgestone’s product portfolio.
New ENLITEN Models
The latest Bridgestone products with ENLITEN technologies are also a part of its roadshow, including the Ecopia ENLITEN and the Firestone Regional Series. The new Bridgestone Duravis Van Winter ENLITEN is also part of the tour. The new winter tyre for light commercial vehicles offers drivers optimal support and a high level of reliability in daily winter operations. At the same time, it helps to reduce operating costs. The Duravis Van Winter ENLITEN owes its excellent performance to the integration of exclusive ENLITEN technologies.
“Direct contact with our customers on-site is very valuable for us. With our new roadshow mobile, we can not only present products up close but also further strengthen customer loyalty,” says Christoph Frost, Director of Commercial Products for Central Europe at Bridgestone. “We are very pleased to be able to present our innovative and sustainable solutions in this way and at the same time offer more personal advice.”
