BKT Tires, a leading Off-Highway tyre manufacturer, announces the official partnership with The Hundred, the ECB 100-ball world-class cricket competition that will take the field from tomorrow.
BKT Partners with The Hundred for ECB 100-Ball Cricket Debut
For many years, BKT has embraced the value of sports partnerships and established itself as a brand increasingly recognized by fans and sports enthusiasts worldwide. As part of this partnership, BKT’s logo will feature on the leading arm of all eight teams’ playing kits across the men’s and women’s competitions in the fourth year of The Hundred. Furthermore, in-ground advertising activities from the multinational company will be showcased for the entire tournament duration.
BKT Tires and The Hundred: Celebrating Inclusivity and Innovation in Cricket
Rajiv Poddar, Joint Managing Director of BKT says “It’s a pleasure and an honour for us to be at the side of this exciting competition that will involve world-class players from around the world. Also, this partnership fully reflects the value of inclusivity we hold dear, building together both women’s and men’s teams for over five weeks. This is the result of our shared passion for this extraordinary sport, which aims to bring added value to the cricket experience”.
Tony Singh, ECB Chief Commercial Officer, adds,“The Hundred has always been about innovation and attracting a new audience, and BKT Tires are aligned with those aims. We look forward to working alongside them as we continue to take The Hundred to as many fans as possible across England and Wales.”
This partnership further strengthens BKT’s passion and involvement in sport, confirming the company as a valuable partner in promoting and developing cricket nationwide.
