Posts by Cam Baxter

Cam Baxter

173 posts

A down-to-earth copywriter who works with brands and businesses to create sensational stories, fun-loving copy, and sticky content. Working with culture and lifestyle brands, he specialises in automotive copy, partnering with multinational car parts supplier GSF, e-type jaguar restorers P&K Thornton, Alfa Romeo specialists Alficina, and now Commercial Tyre Business.

Vredestein and AS Monaco sponsorship

Vredestein Joins AS Monaco as Official Sleeve Sponsor

Apollo Tyres Ltd has signed a one-season shirt-sleeve sponsorship deal with AS Monaco, one…

November 25, 2024

Digital truck on a digital highwa

Continental Survey: Urgent Call for Sustainable Fleet Action

A survey of 850 fleet operators across Germany, France, the UK, and the USA…

November 21, 2024

Vredestein Flotation Trac Tyre in action on a Tractor pulling a green slurry trailer.

Vredestein Tyres & Samson Agro & Test Innovative Slurry Tanker Tyre

Vredestein Tyres, part of Apollo Tyres, and Samson Agro completed an in-depth tyre test…

November 21, 2024

Photo of MICHELIN Connected Fleet new CEO Sophie Foucque

Sophie Foucque: New CEO of MICHELIN Connected Fleet

Sophie Foucque has been named CEO of MICHELIN Connected Fleet for Europe, Africa, and…

November 20, 2024

Marangoni Trophy Sponsor the Recircle Awards

Marangoni Named Recircle Awards 2025 Trophy Sponsor

The Marangoni Group demonstrates its commitment to sustainability in the sector by becoming a…

November 20, 2024

Front side view of parked Trentbarton buses of many colours.

Bus Operator Trentbarton Renews Michelin Deal

Bus operator trentbarton commits to a new contract with Michelin’s Connected Solutions division, leveraging…

November 18, 2024

Jorge Crespo and Jason Humphries from Vaculug shaking hands.

Vaculug Expands Leadership Team with Three New Appointments

Three senior appointments have been announced for the retreading company. Delivering Vaculug’s strategic plan…

November 14, 2024

Image of a Green Combine Harvester front view harvesting a wheat field with a blue sky.

Continental Study: Farmers’ Support for Sustainable Farming

A Continental study of over 500 farmers from Germany, France, the USA, Brazil, and…

November 13, 2024

Bridgestone Duravis EVO Van Tyre front and sidewall view.

New Bridgestone Duravis EVO Van Tyre: Year-Round Efficiency

Bridgestone, a global leader in premium tyres and sustainable mobility solutions, introduces the new…

November 13, 2024

Firestone Vanhawk 3 sidewall and tread view.

New Firestone Vanhawk 3 Boosts Mileage, Efficiency & Wet Grip

Firestone announced the launch of the Firestone Vanhawk 3, the brand’s new summer EV-ready…

November 13, 2024