4 years ago, at the CV Show, Apollo Tyres entered the truck and bus tyre sector with a unique digital marketing approach as the company became the first manufacturer to sell its truck and bus tyres via a dedicated website. 4 years later, Apollo Tyres are moving forward in the truck and bus sector but with a different approach to one that was originally envisaged. Karl Naylor, the Country Manager UK for Apollo Tyres and Steve Miller, the UK Truck and Bus Radial Tyres Manager virtually met up with Commercial Tyre Business to talk about the manufacturer’s strategy for the TBR market as of 2021,...
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