With 1 million Agri Star II tyres sold worldwide, this milestone highlights its superior performance, durability, and growing popularity among farmers, reinforcing Alliance’s commitment to innovation and quality.
Alliance Agri Star II 1 Million Tyres Sold Worldwide: Milestone Achievement
Alliance, a leading global brand of agricultural and off-highway tyres under Yokohama-ATG, proudly announces a historic milestone: selling 1 million Agri Star II tyres worldwide. This achievement underscores the tyre’s performance, innovative design, and growing popularity among farmers and agricultural professionals worldwide.
Launched in 2020, Agri Star II has quickly become a game-changer in the agricultural tyre market. It offers unmatched durability, traction, and roadability. Designed with farmers in mind, the tyre’s advanced features ensure superior performance. Its unique Stratified Layer Technology (SLT) enhances longevity in the field.
“This milestone is a testament to the trust and confidence that farmers and agricultural professionals have placed in Agri Star II,” said Angelo Noronha, President & CEO of Yokohama-ATG.
“Reaching 1 million tyres sold is not just a number—it’s a reflection of the tyre’s ability to meet the real-world challenges of modern farming. We are incredibly proud of this achievement and grateful to our customers for making it possible.”
The Agri Star II: Built for Performance and Durability
The Agri Star II was developed closely with farmers to address their most pressing needs. Its standout feature, Stratified Layer Technology (SLT), ensures consistent performance throughout the tyre’s lifespan.
Each lug of the tyre is designed with two layers of different angles. As the top layer wears down, the bottom layer comes into action. This efficiency maintains superior traction after 40% of the tread is worn.
Key benefits of the Agri Star II include:
- Superior traction: Multi-angled lugs provide excellent grip in the field, even in challenging conditions.
- Longer Lifespan: A wear-resistant compound and stubble guard protect the tyre from damage, ensuring durability over time.
- Enhanced Roadability: Overlapping central lugs improve stability and comfort during on-road travel.
- Crop Protection: A smooth lug profile and innovative design minimise crop damage during fieldwork.
Available in a wide range of sizes, the Agri Star II caters to the diverse needs of farmers worldwide. This includes the recently introduced 65 Series. Its ability to perform at speeds up to 65 km/h (D Speed Rating) further enhances its versatility for field and road applications.
Given Agri Star II’s impressive success, Alliance will soon extend its range into further agricultural segments and showcase new Agri Star II applications this spring.
A Milestone in Alliance’s 70-Year Legacy
The 1 million Agri Star II tyres sold milestone comes as Alliance celebrates its 70th anniversary in 2025. Alliance has led agricultural tyre innovation for seven decades, providing purpose-built solutions that help farmers achieve more.
“This milestone is not just about the Agri Star II – it’s about Alliance’s commitment to innovation, quality, and customer satisfaction,” adds Noronha.
“As we celebrate 70 years of Alliance, we remain dedicated to supporting farmers with cutting-edge tyre solutions that help them overcome challenges and succeed in their work.”
Looking Ahead
Alliance’s success with the Agri Star II reflects its ongoing commitment to meeting the evolving needs of the agricultural community. Y-ATG operates in 120+ countries, offering 3,500+ SKUs of high-quality, application-specific tyres for agriculture, forestry, construction, and more.
