ADR UK Tyremart LTD, a subsidiary of ADR GROUP specialising in the production of axles and suspension systems for offroad markets, announced the acquisition of The British Rubber Company (BRC), a seasoned retail and wholesale distributor of wheels and tyres with a 98-year legacy.
Background
The acquisition represents a significant milestone in the strategic expansion of ADR UK Tyremart. Combining BRC’s experience and established market presence with its specialised knowledge and commitment to innovation, ADR hopes to unlock new opportunities in the industry.
Pawel Tomczak, Managing Director of ADR UK Tyremart LTD, commented on the acquisition: “We are thrilled to welcome BRC into the ADR family. Combining BRC’s rich heritage and distribution expertise with our extensive track record in supporting OEMs in the agricultural machinery sector will undoubtedly bolster our market position and enhance our service offerings.”
Tom Card, Managing Director of BRC, commented: “It is an absolute honour for myself and the BRC to join the ADR Group family. With a 98-year footprint in the agricultural sector, I truly believe that together with ADR, we will achieve the growth potential of both companies.”
Opportunities for ADR UK
The acquisition brings various opportunities to ADR UK, such as expanding market reach and footprint in the UK and Ireland with BRC’s established network in retail and wholesale distribution. Integrating BRC’s wheel and tyre products with ADR’s axle and suspension systems will help the company offer a comprehensive range of solutions to customers in the offroad markets.
The synergies between the two companies will result in streamlined operations, cost reduction and supply chain management improvement which will ultimately benefit customers with more holistic, faster and efficient service. According to ADR UK Tyremart, the focus will remain on delivering value to customers, fostering innovation and strengthening market leadership.
