LAMMA 2025 claims to have had a record first day attendance at the NEC, Birmingham
LAMMA is the biggest exhibition of agricultural excellence in the UK and Ireland
The first day of LAMMA 2025 hosted a record breaking number of visitors, continuing the growth of the event. The NEC was flooded with visitors from across the country eager to engage with over 600 exhibitors.
LAMMA is the showpiece for the agricultural equipment and services sector, the halls of the NEC are filled with agricultural equipment polished within an inch of their lives, and as clean as they ever will be.
The show covers everything and every sector of agriculture. Non farmers will look at some of the equipment and thank goodness they never came upon it on the road. They would never complain about being stuck behind a commonplace tractor ever again.
One thing that most agricultural equipment needs, as with all forms of mobile equipment, is tyres, and LAMMA had some surprises in store this year.
Kirkby Tyres had their usual busy stand representing various brands, including Sailun’s Maxam, an up and coming brand in the agricultural and OTR sector.
Alliance had a presence and were there to explain the benefits of their range, and in particular their VF tyres. Technical expert Gerrit Vinkers was on hand to answer any questions from the visitors.
GB Tyres had, perhaps the largest tyre display at the show, the stand was branded as CEAT, formerly distributed by Nordic Tyres, but now by that Nordic is owned by GB Tyres they CEAT has the weight of one of the UK’s largest independent specialist tyre distributors behind the brand.
GB Tyres have also taken on the distribution of TV Shirakra’s TVS Eurogrip range, giving GB Tyres a comprehensive offer across a wide band of brands in the agricultural and earthmover markets.
The British Rubber Company, based in Baildon, Bradford, was representing Tianli and Owner and MD Thomas Card believed that with Tianli, he was able to offer a great quality at a competitive price with SKUs in all the key product areas. We will be following up on Tianli shortly.
Vredestein had a small stand and their new product for 2025 was a row crop tyre, the Traxion Cropcare available in two sizes currently. The Traxion Cropcare comes with a bead stabiliser , an extra layer of rubber at the bead to improve lateral stability compared to its competitors. Marketing Director for the UK, Darren Longstaff expected the range to be extended in the coming year.
One brand looking for UK distributors this year were Turkish firm OZKA, who were present with a range of tyres, including their version of the VF tyre. Ahmet Çoban, International Sales and Marketing Manager told Commercial Tyre Business that the company was interested in finding the right distributor for their agricultural tyres in the UK and Ireland.
A newcomer to LAMMA this year was Rubber King. General Manager for Quality Assurance , Praveen Vaishnava was very enthusiastic about getting the brand seen in and around the LAMMA event. This newcomer to the UK market was, of course, looking for distributors of its growing range of agricultural and earthmover tyres.
Looking around LAMMA it was clear that there was a growing move towards tracked vehicles and conversion kits for tracks on conventional tractors.
Regular readers will know from past articles that ground pressure has a massive impact on soil compression and one way of spreading the load is to reduce tyre pressure to suit the soil conditions, or use VF tyres. Another, especially for heavy vehicles needing traction on ground where compaction might be an issue is to use tracks to keep equipment moving and minimise soil compaction.
Two players in this field are Leach Lewis Track Group, who offer a full range of Chinese manufactured tracks from skid steer up to the largest earthmover, and Outland. Though for the agricultural sector the tracks have moulded rubber cleats, as opposed to the steel cleats in many earthmover vehicles. Leach Lewis distributes the Vulcan Agri line a one step fully vulcanised track with strong steel cables and self-cleaning tread bars with a two year warranty.
The second track supplier was Outland, who were presenting Bridgestone’s premium quality tracks and their own brand Stryder. Both fully vulcanised with moulded cleats. Outland’s Aaron Kendall explained that the tracks allow work in any weather and can improve stability on larger vehicles. Tracks, he confirmed, reduce slippage and soil compaction, improving fuel efficiency and minimising crop damage down the line.
Also on display was Outland’s Stryder track fitted to a Soucy track conversion system. Soucy offer a range of conversion kits that turn almost any wheeled agricultural vehicle into a tracked vehicle, from tractors through harvester, planters, sprayers and even trailers to help spread the load in the field.
