Apollo Tyres Ltd has signed a one-season shirt-sleeve sponsorship deal with AS Monaco, one of French football’s most successful clubs, to enhance the visibility of its premium Vredestein Tyres brand.
Vredestein Becomes Monaco’s Official Sleeve Sponsor, Expanding Presence in Top-Tier Football
The collaboration between Apollo Tyres Ltd and AS Monaco will help drive awareness of Vredestein’s award-winning products among a broad audience in France and internationally, leveraging Ligue 1’s status as the fifth most-watched football league globally. The new sleeve branding will debut at AS Monaco’s home league match against Brest on 22 November.
With the partnership starting mid-season, Apollo Tyres can extend into a multi-year agreement, creating a pathway for a long-term presence in elite-level French football. Celebrating its centenary this year, AS Monaco has a remarkable legacy, securing eight Ligue 1 titles, five Coupe de France trophies, and one Coupe de la Ligue.
Boosting Brand Visibility Through High-Profile Sports Partnerships
Throughout the 2024/25 season, the Vredestein brand will have prominent exposure at Stade Louis-II, featuring on player sleeves and LED displays around the pitch. The brand will also be visible through exclusive social media campaigns, reaching a broad and engaged audience.
This announcement further strengthens Apollo Tyres’ commitment to competitive sports, building on successful partnerships with Manchester United Football Club, the FIS Alpine Ski World Cup, and the Mille Miglia classic rally series.
A Partnership Driven by Shared Values of Excellence and Performance
Yves Pouliquen, Vice President of Commercial Europe at Apollo Tyres, says, “This partnership is an exciting opportunity to strengthen Vredestein’s presence in one of our key markets. AS Monaco’s rich history and commitment to excellence mirror our focus on performance and innovation. We look forward to building a successful relationship with the club and celebrating its achievements this season.”
Thibaut Chatelard, Marketing and Revenue Director of AS Monaco adds, “We are delighted to welcome Apollo Tyres and its Vredestein brand to the family of AS Monaco partners. This collaboration makes sense in view of the values we share, such as the constant pursuit of performance and excellence. There’s no doubt that this new support will be precious for the rest of our season, which promises to be thrilling.”
Vredestein, a premium tyre brand that originated in the Netherlands in 1908, is celebrated for its quality and design. Known for pioneering all-season tyres in the early 1990s, Vredestein continues to lead the market, particularly within the all-season and winter tyre segments.
