Tructyre, the UK’s only national truck tyre specialist, is embarking on a new era of growth, efficiency and greater customer focus.
Tructyre and ATS Euromaster Customer Needs to be Addressed
Of vital importance for Nick Harley, Managing Director at Tructyre and ATS Euromaster, is ensuring customer needs are effectively addressed. Developing a joint leadership team is seen as key. The approach offers the business a chance to leverage experience across Tructyre and ATS Euromaster businesses (both are part of the Michelin Group), garner a broader view of the customer, and provide more seamless and focused services.
The Tructyre and ATS Euromaster brands will remain separate despite combining senior management. The company believes there are opportunities for greater efficiencies that will benefit the market.
As part of the move, up to three-quarters of Tructyre’s sites could be aligned with existing ATS Euromaster locations. Tructyre will not share centres for tyre repair and maintenance work as It is a mobile-only tyre service, but the new approach will address inefficiencies in the UK industry, resulting in better coverage, quicker access to stock, and uninterrupted customer service.
Tructyre’s Strategic Move to Enhance Efficiency and Strengthen Market Position
According to the leading provider of truck tyre management solutions, the strategic move will not only enhance efficiency and optimise storage capabilities but will also position Tructyre for continued growth. It will mean a stronger proposition for businesses dependent on an HGV fleet in the UK.
Harley said: “We are committed to providing exceptional service to our customers. By further aligning our operations and growing our direct business, we are strengthening our position in the market and delivering on our promise of quality, safety, and efficiency.”
“While both brands will remain separate, where there is an overlap, we can ensure the best people are servicing our customers’ needs from both businesses. So, for example, when a customer talks to us about truck tyre work and they also have a van and passenger car fleet, we can make sure that work is also taken care of as well. Between the two brands, we have a rich heritage and with that brings a lot of specialist and dedicated experience.
“And, in today’s digital age, where customers expect convenience and accessibility, Tructyre’s omnichannel approach addresses this need by offering a one-stop shop for truck and van tyre management. By leveraging our expertise and resources, we can provide comprehensive services to meet the diverse requirements of the customer.”
Developing Meaningful Support to the UK HGV Customer
Tructyre is actively seeking to expand its direct operation, aiming to increase its share of business at its core and history. Medium-sized national and large regional fleets rely on experience, brand access, technician dedication, and strong safety culture to support their duty of care.
The majority of customers have a direct contractual relationship with Tructyre, and the company sees growth opportunities by offering greater value-added services and focusing on building people-led partnerships with them. Above all, Tructyre has a strong reputation in the market for going the extra mile to support UK fleet operators.
Harley added, “While some big national fleets will, in the main, want a relationship with a tyre manufacturer because they see that is where they will get the best deal, Tructyre can support operators that don’t necessarily have the clout to do deals with an OEM.”
“It also means that they can have a direct relationship with the service provider, which actually tends to be more important to them than the tyre provider. With us, they get that tyre access as part of our combined weight and passion for what we do.”
“Also, our strategic initiatives align with our broader goal of providing a comprehensive range of tyre management solutions, focusing on delivering consistent service, leveraging expertise in both truck and van tyres, and offering a seamless customer experience. I think this chimes with not only existing customers but also prospective customers in the market.
“Emphasising efficiency and streamlined processes allows us to minimise costs without compromising quality and avoid passing unnecessary costs on to our customers.”
