At the 2024 National Tyre Distributors Association (NTDA), Hankook Tyre UK won the Industry Marketing Campaign of the Year for the second consecutive year.
Tyre Industry Awards
NTDA held its 95th annual dinner and 11th Tyre Industry Awards ceremony on October 10, at the Hilton Double Tree in Milton Keynes where circa 640 guests gathered to celebrate achievements within the tyre industry.
Hankook Tyre UK was awarded the “Industry Marketing Campaign of the Year” award sponsored by The Tyre Group for its “Hankook Big Winter Giveaway” consumer promotion – a £20,000 Virgin holiday voucher. Hankook’s primary objective of the promotion was to increase brand awareness, focusing on delivering a variety of paid and organic marketing methods across its social channels and radio advertising to reach as many UK drivers as often as possible.
The four-week promotional campaign consisted of twenty-five daily prizes of a £50 Virgin Gift Card and a final main prize of a £20,000 Virgin holiday voucher of which anyone was eligible to enter the prize draw (subject to T&C’s), all they had to do was visit the Hankook.win website and enter their contact details.
Wide Reach
Commenting on the win, NTDA CEO Stefan Hay said: “The independent judges were very impressed with the wide reach of Hankook’s multi-channel prize promotional campaign and the way in which it engaged its intended target consumer audience. This was also backed up with an impressive statistical analysis of the performance across social media and other media platforms which showed it overachieved against set key performance indicators. Also, the impressive uplift in tyre sales across the Hankook dealer network over the promotional period showed that the campaign was well conceived, planned and executed and delivered a demonstrable return on investment.”
Hankook Tyre UK is delighted to have received this award for the second consecutive year and looks forward to continued recognition for its notable marketing efforts in the coming years.
