Since August 1, 2024, Lisa Reiners has led agricultural tyre product management in the Specialty Tyres business area. A graduate in economics, Reiners previously served as a product manager for private brands within Continental’s Passenger and Light Truck Tyres business unit.
Lisa Reiners Takes Over Product Management for Agricultural Tyres for Continental
Continental has strengthened the team at its Hanover location. Since August 1, 2024, Lisa Reiners has been the product manager for agricultural tyres at Continental Specialty Tyres, succeeding Benjamin Hübner.
Reiners previously worked for more than eight years as a product manager for private brands in the Passenger and Light Truck Tyres (PLT) business unit, gaining extensive experience in this area. She completed her studies at Leibniz University Hanover with a bachelor’s degree in economics (2014) and a master’s in international management (2015). She also has agricultural experience from living on a farm.
Reiners forms the central interface between product management, research and development, sales, quality management, markets and customer requirements in her new role. Her focus is on the strategic product and business development of agricultural tyres.
“I’m looking forward to a wide range of tasks and to driving the business area forward worldwide in the interests of our customers – through both my professional and personal experience in agriculture,” says Reiners, who reports to Ivonne Bierwirth, Head of the Agricultural Tyres Business Field, and Martijn Oosterbaan, Head of Product Management for Specialty Tyres.
“In Lisa Reiners, we have gained a committed and experienced expert. Her expertise and extensive customer knowledge will help us to further develop our range of agricultural tyres in order to meet the growing demand for needs-based tyre solutions,” says Bierwirth.
