Point S Tyre & Autocare has signed a multi-year sponsorship deal with Solihull Moors F.C., becoming the official sleeve sponsor for the 2024/25 to 2026/27 seasons. Their branding will be prominently displayed across the ARMCO Arena.
Point S Strengthens Local Community Ties with Solihull Moors Sponsorship
“It is a privilege to partner with Solihull Moors F.C. in a long-term agreement and support a key establishment within the area of Solihull”, says Wayne Daniel, Point S U.K. Network Operations Manager.
Point S Tyre & Autocare, the U.K.’s leading independent tyre dealer and car maintenance network, has signed a multi-year deal with professional football club Solihull Moors F.C. as the club’s official sleeve sponsor.
The network’s distinctive logo will be displayed on the Vanarama National League club’s kits for the 2024/25, 2025/26, and 2026/27 seasons as part of the partnership. In addition, the pitchside hoardings at the ARMCO Arena will be adorned with Point S branding.
With its U.K. headquarters in Solihull, the sponsorship bolsters Point S’s ties to its local community. Point S’s investment in exhibiting its brand to motorists in Solihull will be beneficial to Plume Tyres, the network’s member in the area.
Point S Welcomes Solihull Moors as New Partner, Praising Community Commitment and Global Reach
Solihull Moors was established in 2007 following the merger of Solihull Borough F.C. and Moor Green F.C. The men’s first team currently competes in the Vanarama National League, the fifth division of English football. In the 2023/24 season, the club reached the finals of the National League and the F.A. Trophy at Wembley Stadium, both of which ended in penalty shootout defeats.
Wayne Daniel, Point S U.K. Network Operations Manager, said: “Although Point S is an international network, we are committed to strengthening our connections to our local community. It is a privilege to partner with Solihull Moors F.C. in a long-term agreement and support a key establishment within the area of Solihull, which has been the home of our U.K. operation since we set up the network in 2011.”
Bradley Rice, Head of Commercial at Solihull Moors F.C., said: “We are absolutely delighted to welcome Point S to the Moors family, and it is fantastic to partner with such a recognised brand. Even with its global credentials, it has been incredible to see Point S’s commitment to supporting those within its local community of Solihull first-hand.
“I’m excited to see how the partnership grows over the coming seasons and look forward to working alongside Wayne and his team.”
In the U.K., the Point S network comprises over 300 independent tyre dealers and auto repair centres. Members benefit from the network’s national and international purchasing agreements with leading suppliers of tyres, parts, oils, lubricants, tools, accessories, and consumables. In addition, Point S also offers local, regional, and national fleet tender opportunities and a bespoke training programme, as well as access to marketing support, digital tools, and Point S’s own-brand range of tyres.
